IMG 0310 1 e1568134485944 Why was there a red balloon flying in Highland Park? Is it about Stephen King's "It" or something else? — Taken from the 5th story of the offices at Sirote Permutt. Photo by Pat Byington for Bham Now

Did you see “It” driving into Birmingham on the Red Mountain Expressway today? Or, how about on your morning walk with your dog on Highland Avenue? What was “It?” A big red balloon. For Stephen King fans of the book and movie It – that is pretty scary stuff

Nothing to be afraid of

IMG 0309 e1568133567538 Why was there a red balloon flying in Highland Park? Is it about Stephen King's "It" or something else? — Red Balloon signifying the height of the proposed building near the Sirote Permutt building. Photo by Pat Byington for Bham Now

Fortunately, there is no reason to be afraid.

On serious note, this morning between 8:00am to 10:00am, the developers seeking the potential re-zoning and re-development of the property located at 2222 Arlington Avenue South (next to the Crescent Building which houses the offices of the Sirote Permutt Law Firm), flew a red balloon above the site of the proposed project.

According to the developers, they wanted to demonstrate the height of the building which will be up to 10 stories.

And yes, it has nothing to do with a clown.

Highland Park Neighborhood Meeting

IMG 0310 e1568133785429 Why was there a red balloon flying in Highland Park? Is it about Stephen King's "It" or something else? — Taken from the 5th story of the offices at Sirote Permutt. Photo by Pat Byington for Bham Now

This evening, September 10, 6:00pm at the Highland Golf Course Clubhouse, the Highland Park Neighborhood will be hearing presentations about the new development on the application to rezone the parcels to B-3 Community Business.

Thanks to Sirote Permutt, Bham Now was able to take photos of the balloon from their offices in the Crescent Building. We also took photos from the Taj India/Highland Package Store parking lot and Caldwell Park.

IMG 0320 Why was there a red balloon flying in Highland Park? Is it about Stephen King's "It" or something else? — Red Balloon at the location of proposed development near Sirote Permutt Building. Photo taken in the Taj India/Highland Package Store parking lot. Photo by Pat Byington for Bham Now

IMG 0326 e1568134270531 Why was there a red balloon flying in Highland Park? Is it about Stephen King's "It" or something else? — Location of the Red Balloon and proposed development in Highland Park Neighborhood from Caldwell Park. Photo by Pat Byington for Bham Now

“As a neighborhood, we are interested in seeing the proposed design from the developers. I encourage all residents of Highland Park and surrounding areas to participate in the meeting,” Elizabeth Sanfelippo, President of Highland Park Neighborhood Association.

If you have any questions you would like to submit for the meeting in advance send it via email to Kimberly.Speorl@birminghamal.gov