Preview Alabama’s first GreenWise Market at Lane Parke in Mountain Brook Village (Photos)

Alabama’s first GreenWise Market opens June 27, 2019 in Mountain Brook Village’s Lane Parke. Photo by Jon Eastwood for Bham Now

Alabama’s first GreenWise Market is opening June 27th at 7:00AM in Mountain Brook Village’s Lane Parke.

Alabama’s first GreenWise Market opens June 27, 2019 in Mountain Brook Village’s Lane Parke. Photo by Jon Eastwood for Bham Now

Earlier this week, Bham Now was given a special tour of this cutting edge eco-friendly market.

The new store, located at 1000 Jemison Lane (accessible via 2500 Montevallo Road or 2732 Lane Park Road), is owned and operated by Lakeland, Fla.-based Publix Super Markets, Inc. To date, Publix has opened just two other GreenWise Market stores in Florida and South Carolina.


GreenWise Market replaces Lane Parke’s Western Market, which Publix acquired earlier this year after Western Supermarkets closed all its stores. The 28,680+ square-foot space will offer a large variety of organic, specialty and traditional grocery items, bulk foods, and an expanded wine and craft beer department.  The market also includes a 100-seat café and bar.

Want to see what it looks like inside?

Check out the following photo gallery by Bham Now’s own Jon Eastwood of this new first of its kind in Alabama eco-friendly market.


Brenda Reid, Media and Community Relations manager for Publix gave Bham Now a tour of GreenWise. Photo by Jon Eastwood for Bham Now

GreenWise Market Entrance features local artwork

GreenWise entrance features artwork by local Mountain Brook artist. Photo by Jon Eastwood for Bham Now

Get your veggies at the GreenWise Market

Beautiful fruits and vegetables at GreenWise Market. Photo by Jon Eastwood for Bham Now

Large bulk food department – reduce packaging

State of the art bulk foods distribution system at GreenWise Market. Photo by Jon Eastwood for Bham Now

View from the GreenWise Loft

View of GreenWise from the loft. There are dozens of tables and chairs for people to sit and relax. Photo by Jon Eastwood for Bham Now

Large frozen foods selection, especially ice cream!

Photo by Jon Eastwood for Bham Now

7000 + bottles of wine

GreenWise has 7000 bottles of wine in their expanded wine and craft beer department. Photo by Jon Eastwood for Bham Now
GreenWise has 7000 bottles of wine in their expanded wine and craft beer department. Photo by Jon Eastwood for Bham Now

Anchor tenant

Photo by Jon Eastwood for Bham Now

The new GreenWise Market will serve as a new anchor tenant for Lane Parke, a 28-acre mixed-use development which includes upscale boutiques, fine casual restaurants, a coffee shop, a pilates studio, Regions Bank, the Grand Bohemian Hotel and Lane Parke Apartments.

Developed alongside the Birmingham Botanical Gardens and near the Birmingham Zoo, the entire area is fast becoming a tourism and retail destination for locals and visitors from out of town alike.

Welcome to the Neighborhood Discounts

One added bonus: Several Lane Parke retailers are offering GreenWise shoppers limited-time discounts during their new neighbor’s opening week. A’mano Gifts and B. Prince will both offer 20% off all purchases storewide on opening day. Other retailers like Annabelle’s Southern Boutique will offer discounts to shoppers presenting GreenWise purchase receipts.


Author: Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.