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Are you in the market for a new car? Then buckle up for a fun ride with these five expert tips from Adamson Ford salesperson, Dr. J.R. “Sparky” Sparks.
From his time spent growing up on a dairy farm in Indiana to receiving his PhD in music education and being a band director for high school and college, Sparky found himself in automotive sales. Though he loved teaching, Sparky says he is a people person, which is what has kept him in automotive sales for the last 22 years. He has spent 12 of those years with Adamson Ford in downtown Birmingham, and has even become one of their top salespeople.
What does it take to be a top salesperson like Sparky?
“You have to genuinely like people and be a good listener. It’s also important to remember that the sale is just the beginning of the customer-salesperson relationship. You will also be taking care of your customers even after the sale is complete.”James Sparks, sales, Adamson Ford.
Though the nickname Sparky may have stemmed from his last name of sparks, it has evolved into something much more—an attitude of energy and excitement. And that’s exactly what you’ll experience from Sparky when you meet him at Adamson Ford.
Before buying your new car, check out these shopping tips from Sparky.
1. Do Your Research
Knowledge is power. So before you head to the dealership, it’s important to do your research. Not only will this help you discover exactly what vehicle you should get, but it will also save you time at the dealership.
Make the process easy. Shop Adamson Ford’s inventory right from your home.
What should you research? Some things include:
- Make and model
- Body style (sedan, hatchback, truck, SUV, van)
- Drive type (2WD, 4WD)
- Technology (CD player, navigation, 360 safety technology)
- Features (power windows/doors/locks, heated seats/steering wheel)
- Interior (leather, vinyl, suede)
2. Buy From a Dealer You Like and Trust
Purchasing a vehicle is a huge investment. Make the process a smooth and rewarding experience by purchasing from a dealer you like and trust. With top sales at Adamson Ford, Sparky must be doing something right!
How do you know if your salesperson is trustworthy? Look for these key signs:
- They provide clean, quick information.
- They create a no-pressure environment.
- They acknowledge your budget.
- They demonstrate a solid understanding of the buying process.
3. Consider New and Used Vehicles
Ahh, a brand-new car. Nothing beats it, right? Well actually, used cars can be just as great—especially when purchasing from a dealership like Adamson Ford who keep their used vehicles in pristine, “like-new” condition.
4. Cash is Not Always King
Cash or finance? It’s an important question to ask yourself when purchasing a large investment like a car. If you’re looking for some guidance, consider these words from Sparky: “Cash is not King.”
While you are more than welcome to buy a car outright with cash, it is not always the best choice. In fact, those at Adamson Ford agree that consumers typically land a better deal when financing—especially if they trade vehicles often.
So, if you are considering buying a car, there is no need to scramble for cash. Instead, check into financing options. You may be surprised by what you’re eligible for.
5. Establish a Good Relationship with the Service Department
Along with buying from a salesperson you like and trust, it’s worthwhile to establish a good relationship with a dealership’s service department. This way, when it’s time to service your vehicle, you will know you are leaving your prized possession in great hands.
“What I like most about working for Adamson Ford is the people. The owner, managers, salesmen, parts department, collision center, service department, rental department and support staff… we all work together to form a single entity with one common goal—to serve the customer.”James Sparks, sales, Adamson Ford