Original B’ham Apparel Co. is homegrown, family run and open at The Battery

Birmingham, Alabama, Original B'ham Apparel Co., The Battery, Jason Johnson

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Birmingham, Alabama, Original B'ham Apparel Co., The Battery, Jason Johnson
Jason Johnson, owner of Original B’ham Apparel Co. Photos by Terri Robertson for Bham Now

You’ve seen people sporting the trademark logo all over Birmingham. Now you can visit Original B’ham Apparel Co.’s flagship store, open just in time for Christmas shopping. Find it at The Battery in the historic BEBCO building on the corner of 2nd Ave. S. and 22nd St. (Bonus: you can grab a pint from Birmingham District Brewing Co. while you’re there.)

Birmingham, Alabama, Original B'ham Apparel Co., The Battery, hats, baseball caps
Original B’ham Apparel Co. baseball caps. Photo by Bham Now

Original B’ham Apparel Co. began with a bumper sticker in 2013—a fun side art project for Jason and Andee Johnson. The design? A play on Birmingham’s nickname, the letter B next to an illustration of a literal ham. B’ham. They gave the decals to friends. People started asking for them, so they started selling them.

“Then they started asking for t-shirts, mugs and hats, and it grew from there.”

Jason Johnson

That’s how Jason, who’s spent most of his career in the insurance industry, Andee and their four children began the family business.

Original B’ham Apparel Co. sells products online and in various local retail outlets, but the store at The Battery is the Johnsons’ first brick and mortar store. It sells t-shirts, hoodies, hats, decals, koozies, doormats, Christmas ornaments and more—all bearing its trademark logo and other Birmingham-inspired designs.

Birmingham, Alabama, Original B'ham Apparel Co., The Battery, hoodie
Original B’ham Apparel Co. hoodie. Photo by Bham Now
Birmingham, Alabama, Original B'ham Apparel Co. , The Battery, pins
Get your flair on with pins from Original B’ham Apparel Co. Photo by Bham Now

“What started out as a fun little project turned into something we never imagined. Five years later, we’re still going.” 

Jason Johnson

Historic Location, Good Neighbors

The Battery is in the heart of Birmingham proper, down the street from Pepper Place and a hop over the bridge from Northside. The development is a revival of a two-story structure built in 1910 that historically served as a battery warehouse and engine service shop.

Original B’ham Apparel Co. joins the family-owned Birmingham District Brewing Co. and the local boutique fitness studio True40 at The Battery. More offices, retail stores and restaurants, including Wasabi Juan’s, are on the way.

Birmingham, Alabama, Original B'ham Apparel Co. , The Battery, rafters, exposed ceiling
Open ceilings inside the Original B’ham Apparel Co. at The Battery. Photo by Bham Now

Homegrown Details

The Johnsons handle every aspect of Original B’ham Apparel Co., from new product designs to operations. That holds true for the interior design of the store.

“It’s all homegrown, and that’s something we take a lot of pleasure in.” 

Jason Johnson

Working with Ward Neely of SRS Real Estate Partners (the developer behind The Battery), the Johnsons chose exposed ceilings to show off the building’s 108 years of Birmingham history.

The family was resourceful, too. The homey wooden table that displays products in the center of the store came from the Johnsons’ attic.

Birmingham, Alabama, Original B'ham Apparel Co. , The Battery, store
A dining table from the early years of the Johnsons’ marriage displays dish towels and ornaments. Photo by Bham Now

Best Sellers and Gift Ideas

Original B’ham Apparel Co.’s best seller remains the classic, short-sleeve tee with the trademark logo, the letter B beside a ham. The trucker hat with the trademark is a close second.

You’ll also find the beloved design on just about every accessory you can think of, including pennants.

Birmingham, Alabama, Original Bham, The Battery, pennant
Bring B’ham spirit to a game room, dorm room or any room with a pennant. Photo by Bham Now

Birmingham locals love the new “James Spann Is My Homeboy” t-shirts and mugs. (Makes sense. When the weather gets scary, you know who you turn to.)

Birmingham, Alabama, Original B'ham Apparel Co, The Battery, t-shirts, tees, James Spann
“James Spann Is My Homeboy” t-shirt at Original B’ham Apparel Co. Photo by Bham Now

Original B’ham Apparel Co. carries other designs, too, like a version of the logo that spells out B’ham in all letters. When it comes down to it, it’s about what speaks to you as a local.

Birmingham, Alabama, Original Bham, The Battery, hats, baseball caps
Original B’ham Apparel Co. baseball caps. Photo by Bham Now

If you want to celebrate Little River Canyon, Moss Rock or Oak Mountain, Original B’ham Apparel Co. has you covered. If you simply want to declare, “There ain’t no ham like Birmingham,” you can do it with a t-shirt or a doormat.

Birmingham, Alabama,Original B'ham Apparel Co., The Battery, t-shirts, tees, Moss Rock
T-shirts at Original B’ham Apparel Co. at The Battery. Photo by Bham Now
Birmingham, Alabama, Original B'ham Apparel Co., The Battery, t-shirts, tees, Oak Mountain, Little River Canyon
Photo by Bham Now

How fun would it be to tuck assorted Birmingham decals into greeting cards or care packages for those who may be missing “Ham Sweet Home”?

Birmingham, Alabama, Original B'ham Apparel Co. , The Battery, decals
Original B’ham Apparel Co. decals. Photo by Bham Now

Original B’ham Apparel Co. is open now for holiday shopping, Tuesday and Wednesday noon to 5pm, and Thursday through Saturday 11am to 7pm.

An official ribbon cutting and grand opening is planned for early 2019. Follow Original B’ham Apparel Co. on Facebook, Instagram and Twitter for updates.

About The Battery

Birmingham, Alabama, The Battery, BEBCO
The Battery, aka the old BEBCO building. Photo by Bham Now

To learn about renting space at The Battery, visit thebatterybhm.com.

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