For Adamson Ford, giving back to the community includes reaching out to Birmingham’s homeless

Birmingham, Alabama, Linn Park, Adamson Ford
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Birmingham, Alabama, Linn Park, Adamson Ford
The Adamson Ford family having a little fun while volunteering at Serve Day at Birmingham’s Linn Park. Photo submitted

When they talk about family, they’re talking about community. Adamson Ford is all about Birmingham, especially when it comes to those locals who need some help making it from one day to the next.

Birmingham, Alabama, Adamson Ford
They came to pick up essentials, enjoy a meal and the sunshine with the Birmingham community. Photo by J.H. Daniel for Bham Now

It was a great day to share some community love and bring together the people of Birmingham for one thing: serving others.

Always Adamson Always Family

“We know the most important thing in the world is family, and here at Adamson Ford we treat the community just like we treat our mothers, fathers, sisters and brothers,” said General Sales Manager Robert Howard.

“While we are thrilled to celebrate our 100th anniversary, we are joyful about the opportunity to give back to people in our own community.”

Birmingham, Alabama, Wasabi Juan's, Serve Day, Linn Park
Serve Day at Linn Park. Photo by Jacob Blankenship for Bham Now
For The People

Feeding and giving out extra love to the homeless is the mission of The Just People Project (JPP).  They also help them locate permanent housing,  transport them to medical appointments, assist in getting identification, and taking them to church.

On Saturday July 14 at Linn Park, The Just People Project, along with Church of the Highlands, hosted Serve Day.

Birmingham, Alabama, Wasabi Juan's, Serve Day, Linn Park
Serve Day at Linn Park. Photo by Jacob Blankenship for Bham Now

Adamson Ford volunteered and made a donation in honor of the dealership’s 100th anniversary this year.

Birmingham, Alabama, Adamson Ford
Adamson Ford’s Kala Shaw speaking with Chris Carr of The Just People Project. Photo by J.H. Daniel for Bham Now
Free Services, Medical Care

Food trucks like Wasabi Juan’s gave out hot meals, and along with stocking up on the essentials, people met with medical professionals for physical checkups and received foot care.

Music and dancing helped bring the crowd together, and church members prayed with those who requested it. Adamson Ford Dealer Linea Israel said that the Adamson Ford family was honored to be a part of this community effort.

“We wouldn’t be who we are today without the support of the Birmingham community,” Israel said. “We believe in community service, and giving back to the people and community who have been with us for 100 years. Today was all about Birmingham and showing what happens when we come together to help others.”

Birmingham, Alabama, Adamson Ford
Serve Day was all about giving back, and Adamson Ford was on hand to help. Photo by J.H. Daniel for Bham Now

Adamson Ford demonstrates their commitment to the Birmingham community regularly. The dealership sponsors organizations such as UAB Football, the Exceptional Foundation, JDRF, St. Jude and many high school athletic teams.

Building Relationships

Getting to know their customers has been key to the dealership’s nearly 100-year success. Customers who shop Adamson Ford time and time again never hesitate to recommend the dealership to friends and family, and that’s because of their family-style customer service. The kind of service you learn when you regularly give back to others. That’s why volunteer work is important to downtown Birmingham’s Ford dealership.

All In The Details

When it comes to finding that perfect car, they pay attention to all the details. There’s no pressure and no hassle, just sales experts who are ready and waiting to get you into a new or preowned vehicle that you’re going to love.

Since 1918, they’ve been a family-owned business offering new and used automobiles, as well as service and repair. Adamson Ford is located on 1922 2nd Ave S, Birmingham, AL 35233.

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