New: The Collective Boutiques opens first marketplace in Alabama on Hwy 280

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The Collective Boutiques opened at River Ridge Shopping Center off Hwy 280 on October 24, 2026. (Pat Byington / Bham Now)

The Collective Boutiques, a community-driven marketplace with hundreds of independent small businesses, makers and boutique owners under one roof, has opened its first location in Alabama at the River Ridge Shopping Center off Highway 280 in Birmingham.

Located at 4612 US-280, in the former Painted Tree space, the new retailer between Academy Sports and Marshalls first opened its doors to the shoppers on Saturday, October 24, 2026.

The Collective Boutiques offers similar experience to former Hwy 280 retailer

IMG 4058 New: The Collective Boutiques opens first marketplace in Alabama on Hwy 280
Painted Tree Boutiques vendors were already moving their inventory out of the store on Tuesday, April 14, 2026. (Mary Helene Hall / Bham Now)

The Collective Boutiques, a which features vendors selling a variety of items, is similar to the Painted Tree, which closed suddenly nationwide in April 2026. 

According to Franklin, Tennessee’s Williamson Herald, the company’s CEO, Melanie Greer, who was a shop owner in all 61 Painted Tree locations, launched the new company weeks after the closures.

Shop nearly 200 vendors at The Collective Boutiques in Birmingham

The River Ridge store has nearly 200 vendors selling items like:

  • Bedding
  • Candles
  • Casual-wear
  • Dresses + blouses
  • Homemade sauces
  • Leather goods
  • Olive oils + balsamic vinegar
  • Stuffed animals + children’s books

Visit The Collective Boutiques in Birmingham

Are you excited to visit this new marketplace on Highway 280? Tell us what you think by leaving a comment on our social media at @bhamnow.

Pat Byington
Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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