Group in white hard hats holding gold ceremonial shovels with pink ribbons at a groundbreaking event near a greenhouse and garden — Community members celebrate the groundbreaking of Heart of the Farm Market and Community Kitchen, a new hub for fresh food and neighborhood connection in Fountain Heights. (Fountain Heights Farm Collective)

For the first time in 70 years, a new grocery store is coming to Birmingham’s Fountain Heights neighborhood.

Fountain Heights Farms Cooperative (FHFC), a Black-owned urban farm cooperative located in Fountain Heights, is gearing up to open We All Eat Market inside its Heart of the Farm market and community kitchen on Saturday, November 7.

Read on to learn more about We All Eat Market and the FHFC’s mission.

About Fountain Heights Farm Collective

Group of volunteers holding shovels and tools pose together under a large tree after a community tree-planting event — Fountain Heights Farms Cooperative volunteers come together for a community tree-planting event. (Fountain Heights Farm Collective)

Founded in 2016 by M. Dominique Villanueva and Christopher Gooden, FHFC is a Black-owned urban farm collective dedicated to “nourish[ing] community connections through food, health and healing.” Since its founding, FHFC has expanded from a single backyard urban farm to 16 neighborhod farm plots, with a goal of 119 plots by 2030.

In 2025, FHFC broke ground on a new neighborhood market and community kitchen called Heart of the Farm Market and Community Kitchen. Located at 1201 16th St N, the facility was designed to serve more than 3,000 in and around Fountain Heights and includes a community kitchen that gives local food entrepreneurs affordable access to commercial kitchen space.

Woman in head wrap speaks at a podium with a hard hat, in front of a backdrop of sponsor logos including SBFCLF, City of Birmingham, and Fountain Heights — FHFC co-founder M. Dominique Villanueva speaks at the groundbreaking of Heart of the Farm Market and Community Kitchen. (FHFC)

FHFC’s newest initiative—We All Eat Market—will sit on the ground floor of Heart of the Farm. We All Eat Market began as We All Eat, a Community Supported Agriculture (CSA) delivery service that connected Birmingham-area households with fresh, local produce.

The project is supported by a $150,000 agreement with the City of Birmingham, approved unanimously by the Birmingham City Council.

“Access to fresh, healthy food shouldn’t depend on your ZIP code. We All Eat Market is more than a new grocery store; it’s an investment in Fountain Heights residents, neighborhood revitalization, and the kind ofcommunity we want to build. We’re proud to support partners who are creating opportunity, growing local businesses, and making sure more Birmingham families have access to the resources they need to thrive.”
Mayor Randall L. Woodfin, City of Birmingham

Sign reading "Coming Soon, Fountain Heights Farms Cooperative" beside raised garden beds with people gathered under blue tents — Fountain Heights Farms Cooperative is bringing fresh, local food to the neighborhood with the upcoming opening of We All Eat Market. (Fountain Heights Farm Collective)

FHFC will open the new We All Eat Market with a ribbon cutting ceremony on Saturday, Novemebr 7.

“November 7 is a day Fountain Heights has been waiting on for a long time. “We’re not just opening a store. We’re bringing back something this neighborhood lost generations ago, and we’re doing it on our own terms with our own people. Bring your family, bring your neighbors and come celebrate with us!”
M. Dominique Villanueva, co-Founder of Fountain Heights Farms Cooperative