LoveShackFancy to open its first Alabama location at The Summit this summer

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Storefront with floral design signage
LoveShackFancy will open between Madewell and Tecovas at The Summit. (Mary Helene Hall / Bham Now)

A global fashion, beauty, home and lifestyle brand is setting up shop at The Summit, and it promises an abundance of feminine ruffles, lace and all things pink.

Here is everything you need to know about the new business coming soon to Birmingham, LoveShackFancy.

About LoveShackFancy

LoveShackFancy is a family-owned company with 27 stores worldwide and 450 retail partners. The brand has done collaborations with big-name companies such as:

  • Gap
  • Stanley
  • Pottery Barn
  • Bogner
  • Supergoop
  • American Girl

It was founded by Rebecca Hessel Cohen, a former fashion and beauty editor at Cosmopolitan, according to the brand’s website. While she was at Cosmo, she designed a hand-dyed halter dress for her 2013 wedding in, “sparking a romance with all things dreamy, optimistic and vintage-inspired femininity.”

On LoveShackFancy’s website, the brand sells:

  • Women’s clothing + accessories
  • Kids + tween clothing (0 months to 14 years)
  • Beauty products, including perfumes, hair + body mists, cosmetic cases, candles + more
  • Home goods, including robes, gifts, bedding, bath products, wallpapers, decor, school supplies + more
  • Swimwear + activewear

Coming soon to The Summit

@thesummitbirmingham Obsessed is an understatement 🤩 LoveShackFancy opens their first and only Alabama location at The Summit this summer. Located between Madewell and Tecovas. #thesummitbham #birminghamalabama #bham #loveshackfancy ♬ Natural Emotions – Muspace Lofi

Although an official opening date has not yet been announced, The Summit posted a TikTok saying that LoveShackFancy’s first Alabama location will open this summer.

It will be located between Tecovas and Madewell, in the same part of the mall as the Cheesecake Factory and Shake Shack.

Stay tuned to Bham Now to learn more about the official opening date and what to expect from this new-to-Alabama luxury brand!

LoveShackFancy: Website | Facebook | Instagram

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Mary Helene Hall
Mary Helene Hall

Breaking Content Producer. Casual birder + enjoyer of the Alabama outdoors. Frequent coffee shop patron. Ravenous reader. Previously @ AL.com, Georgia Trust for Local News, Atlanta Journal-Constitution. Get in touch at maryhelene@bhamnow.com.

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