If you look for Bowlero, the popular bowling entertainment center on 280 near the River Ridge Shopping Center, it won’t be there. That’s because it has a new name: Lucky Strike.

The rebranding of the 40-lane bowling center occurred this month.

The good news? Everything remains the same including the fantastic service, the sports bar, arcade and the bowling.

“Every guest, every time,” is Lucky Strikes’ motto according to Assistant General Josua Gutierrez.

“We have a heavy focus on our guests and our community and that’s where our hearts are right now as a company, and that’s more or less what the rebranding was for. The focus here, more or less, is creating memorable moments with your family, with your friends, and letting us host your parties, letting us host your night out.”

In addition to the service, the drink menu has been updated and the space refreshed.