Reviewed by: Pat Byington
Popular soap + bath chain opening in Vestavia City Center
Reading time: 3 minutes
Magnolia Soap & Bath Company, a Mississippi-based chain with more than 40 locations, is setting up shop in the Vestavia City Center.
The announcement came Monday, Jan. 26 from Crawford Square Real Estate Advisors.
“We are incredibly excited to welcome Magnolia Soap to Vestavia City Center. Their brand, quality, and customer-focused experience make them a fantastic addition to our tenant mix. We can’t wait for their doors to open and for the community to enjoy everything they have to offer.”
Patrick Sullivan, Associate Retail Services, Crawford Square Real Estate Advisors
The franchise owners are hopeful that the new location will be open in March, according to Crawford Square Real Estate Advisors.
Several locations in Alabama
Including the upcoming Vestavia Hills location at 790 Montgomery Hwy, Suite 120, there are seven locations of Magnolia Soap & Bath Co. throughout the state.
The closest location to Birmingham is in Trussville at 160 Morrow Ave, Suite 104, until the Vestavia Hills opening.
There was previously another shop in Birmingham located in Five Points South, but that location has since closed.
About Magnolia Soap & Bath Co.
The franchise started in a founder Magen Bynum’s kitchen in Mississippi back in 2016.
Her daughter had sensitive skin, and Bynum set out to make “safe, effective and irresistibly indulgent products you can trust,” according to the brand’s website.
“We take pride in the transparency and authenticity of our production process, empowering you to fully understand the ingredients you’re putting on your skin. Unlike those laden with harmful substances, our personal care essentials are reliable and trustworthy.”
Magnolia Soap & Bath Co., Our Promise
Magnolia Soap is a bit of a Southern twist on stores like LUSH and Bath & Body Works, offering a range of products that are locally handcrafted, including:
- Bar, liquid hand + shave soaps
- Laundry wash
- Face wash, scrubs + masks
- Deodorants + lotion
- Shampoo + conditioner bars
- Beard oil + balm
- Bath bombs + salts
- Shower oil + steamers
- Pet soap + perfume
- Candles, room sprays + wax melts
All of Magnolia Soap’s products are plant-based ingredients that are domestically sourced. Fragrances are all phthalate free, meaning they are free of synthetic chemicals that are linked to hormone disruption and skin irritation.
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