234 Boutique at Mercantile on Morrison — Visit 234 Boutique at Mercantile on Morris! (Bham Now)

Earlier this year, we let you in on a new boutique coming to downtown Birmingham’s Mercantile on Morris. The sister-owned storefront is now open and ready to welcome you.

We spoke to the owners and got an inside look at the space—check it out!

Local sisters bring their love for fashion to downtown Birmingham

A family-owned business, 234 Boutique is led by the Ivey, Emma and Abby Wimberly—the second, third and fourth siblings of five children—who have always shared a love for fashion.

When you first step into 234 Boutique, the Wimberly sisters want it to feel like you’re stepping into your own sister’s closet: “personal, welcoming and filled with styles that make you feel confident and beautiful.”

Visit 234 Boutique at Mercantile on Morris

The space really does feel like your sister’s closet—it’s cute, homey and totally chic. I couldn’t help but glance around at all their selected clothes and jewelry.

Plus, 234 Boutique neighbors local businesses at Mercantile on Morris like:

The Wimberly sisters are ready to welcome you! Stop by and see 234 Boutique for yourself: