How to improve your website + tips from a Birmingham expert

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Business owners and organizations: Is your website bringing in customers?

While the idea of rebuilding a website may feel daunting (especially if you’ve already spent a lot on a website), we’re here to share some tips on how to tackle it from James Hammack, development director for Birmingham-based Clear Winds Technologies. Read on for our Q+A.

Why invest in website development when there are free or cheap options?

Free and cheap website-building platforms may have an allure, especially when you have little capital. Hammack says that while it may be the best option for some people, most underestimate the time required to figure out even the “easy” platforms and then to monitor and manage the website.

“As you grow and as your time becomes increasingly poured into the business itself, you’ll need a team that you can rely on for your web development needs. Let the development team be the experts in their field so you can keep being the expert in yours.”
_{James Hammack, Clear Winds Technologies}

Learn more details about Clear Winds’ website design and development services + schedule a free assessment.

What website issues cause the most problems?

Hammack says the two most common reasons websites lose visitors are that they’re slow or their most important information is hard to find.

“Website speed is crucial. With top-notch caching solutions and a premium website infrastructure—think good, clean code—we have speed as a priority.”

Meanwhile, with thoughtful content organization to match how users search and act, Clear Winds has the expertise to help businesses turn web visitors into customers.

Discover how Clear Winds assesses, creates and manages websites for companies across industries.

What options are there for website management?

Ongoing website management is critical, and it’s important to decide early in the process who will be handling it and how so.

Clear Winds offers the option to train clients on how to manage their sites to their comfort level, with their team also prepared to handle any or all of it. That could be free minimal support to total content development and social media management, Hammack says.

Beyond building and optimizing websites, Clear Winds also helps businesses connect their sites to resources like Google My Business and develop other strategies to attract and engage with people online.

What might business owners not even know to ask?

What’s the thing business owners may not consider? Hosting, which seems to hide behind the scenes, unnoticed … that is, until something breaks, Hammack says.

Clear Winds offers 99.99% uptime, daily backups and redundancy at no extra charge.

“Low-budget website hosting companies offer services that seem appealing but end up costing much time and effort on business owners. Having a good hosting company and team like Clear Winds Technologies can change everything for your website conversion rate.

“Our goal is to be so consistent that you won’t find too many situations to even call on support. Should something break, we’ll be on top of resolving your issue ASAP. ”

Interested in a free website assessment? Here’s what that looks like with Clear Winds:

• Discovery process to determine goals, target audience + how website success is measured
• Technical review to determine the website’s stability + lifespan
• Clear recommendation, which could be a light refresh, a full redesign or many options in between
• A transparent price + projected timeline, so clients know exactly what to expect

Get in touch with the Clear Winds team for a free website assessment today.

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