Reviewed by: Grace Howard
$24M+ donated to local charities from this favorite tradition in Birmingham
Reading time: 4 minutes
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You’ve probably heard how much fun the annual Regions Tradition golf tournament is—even for those who’ve never picked up a putter.
Beyond food, fun and a star-studded guest list, the Tradition is about much more than just golf.
This year’s Tradition took place Wednesday, May 14-Sunday, May 18, and boasts a far-reaching economic and social impact to Birmingham and beyond.
Read on to learn how this annual celebration has had a lasting influence on the community we all love.
By the numbers: How Regions Tradition has helped Children’s Hospital of Alabama

Though the Regions Tradition has a long history of charitable donations totalling over $24 million, Children’s Hospital of Alabama has been their primary recipient since 2011.
The impact this giving has had on children’s healthcare in Alabama stands at $3.5 million and growing, but remains immeasurable via:
- the research it’s funded
- the equipment it’s helped procure, like an amazing surgical robot!
- and the lives it’s touched via community outreach programs
“Over the past 15 years, Regions Tradition has donated more than $3.5 million, enabling Children’s of Alabama to use the funds to buy state-of-the-art equipment, including the da Vinci Surgical robot.
The robot is used by the urology team and provides an alternative to laparoscopic surgery.”
Mindy Wald, Community Development Manager at Children’s of Alabama
Children’s of Alabama is one of the largest pediatric medical facilities in the country, and via its main Birmingham campus and several satellite offices, it serves the needs of young folks and their families across the city, state and region.

In what’s become a fun annual event surrounding the Regions Tradition, the Regions Bank team helps facilitate a visit of local and SEC mascots to the patients at Children’s Hospital of Alabama during the week of the tournament.
The patients get to join in on the fun surrounding the Tradition, and the players + local sports celebs are able to see the direct impact the tournament has on children right here in Alabama.
Golf is for everyone: The Adaptive Clinic at Regions Tradition

Beyond its benefits for Children’s Hospital of Alabama, the Regions Tradition helps encourage the notion that golf is for everyone through several related programs at the Tradition.
Programs like First Tee widen access to golf for kids while reinforcing valuable life lessons and skills. The Tradition hosted a junior clinic where young golfers gained valuable putting experience.
And Friday’s Adaptive Golf Clinic stole the show with a special celebrity appearance from Mountain Brook native Lulu Gribbin.
Less than a year out from a shark attack, Lulu has relied on golf as part of her rehabilitation process and uses her platform to encourage other young golfers to not be discouraged by their differing abilities or perceived limitations—on or off the field.
“I’m super excited to be able to help the kids [at the Adaptive Clinic] grow more confident and know their true worth.
I hope that after they experience this, they’ll be encouraged that they can do anything that they’re capable to do.”
Lulu Gribbin
Gribbin joined more than a dozen local adaptive golfers, pros and volunteers as they reviewed skills and practiced swings and stances—all helping reinforce the message that golf is for everyone.
Why the Regions Tradition is a can’t-miss Birmingham celebration

The Regions Tradition is one of five PGA TOUR Champions Majors with an estimated economic impact of more than $24 million for our area—that’s in addition to its charitable impact.
And it’ll be sticking around for quite a while: Three years ago, Regions and the PGA extended their sponsorship connection to keep this major in the area through 2032.
We’ll be watching and sharing details for next year’s Tradition, so stay tuned and make sure you join in on the fun—and so much more—with us next year.
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