Affordable fashion retailer coming to Bessemer

ByPat Byington
LAST UPDATED04/16/25

Reviewed by: Nathan Watson

Reading time: 1 minute

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storefront — Rainbow Shops in Homewood. (Pat Byington / Bham Now)

Affordable fashion retailer Rainbow Shops is opening a new store in Bessemer.

The popular chain will move into the Academy Shopping Center at 726 Academy Drive. Harbert Retail’s Casey Howard and Lacey Scott represented the landlord in a deal.

According to Harbert Retail, the shopping center—located near I-20 exit 108 along Academy Drive—is 100% leased.

This will be the 7th Rainbow location in the Birmingham Metro area.

Bessemer keeps growing

Several new businesses and developments have opened in Marvel City over the past year, including:

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Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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