Reviewed by: Pat Byington
Coca-Cola UNITED joins Regions Tradition as new Presenting Sponsor
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Today, the Regions Tradition—Birmingham’s longstanding PGA TOUR Champions event—announced that Coca-Cola Bottling Company UNITED would be the tournament’s new presenting sponsor for this year’s event through 2028.
About the Regions Tradition
Held at Greystone Golf & Country Club in Hoover, the Regions Tradition is an annual golf tournament that draws huge crowds from across the state and beyond—in fact, more than 76K fans attended the event in 2023.
One of the five major championships of the PGA TOUR Champions golf tour, the Regions Tradition features:
- Four days of elite competition between 78 players over 72 holes for a $2.6M purse.
- A celebrity pro-am with renowned athletes, coaches and entertainers.
Over its 30-year history, the Regions Tradition has raised over $24M for local charities. The primary beneficiary of the tournament is Birmingham’s own Children’s of Alabama, a world-renowned pediatric medical center that has provided specialized medical care for ill and injured children since 1911.
Coca-Cola Bottling Company UNITED is the new presenting sponsor of the Regions Tradition
This year, Birmingham’s Coca-Cola Bottling Company UNITED will serve as the tournament’s presenting sponsor alongside title sponsor Regions Bank.
“We’re thrilled to now add Coca-Cola UNITED as the Regions Tradition’s presenting sponsor.
Their longstanding support and commitment to community engagement aligns perfectly with the tournament’s values and the community involvement of Regions Bank.
With Coca-Cola UNITED’s collaboration, we can continue delivering a world-class experience for players, fans, and partners alike.”
George Shaw, Tournament Director, Regions Tradition
The new agreement with Coca-Cola Bottling Company UNITED extends through 2028 and aims to enhance the tournament experience + expand charitable contributions.
“Golf is a unifying sport, and we’re excited to deepen our partnership with an event that holds such historical significance in our hometown.
This collaboration underscores our dedication to making a positive impact in the communities we serve while celebrating golf and its ability to bring people together.”
Scott Smith, North Alabama Division Vice President, Coca-Cola UNITED
Excited to see Coca-Cola Bottling Company UNITED as the new presenting sponsor of the Regions Tradition? Tag us @bhamnow to let us know!
