Reviewed by: Pat Byington
Mixtroz co-founders announce shutting down operations
Reading time: 2 minutes
After 10 years of getting strangers to mix and mingle at meetings, conferences, and virtual events through their event app, Mixtroz founders, Kerry Schrader and Ashlee Ammons Halpin, have decided to wind down their tech business.
History of Mixtroz
The mother-daughter duo developed the event app which allowed organizers to leverage attendee-supplied data to remove the awkwardness from networking. Attendees would download the app and answer a few multiple-choice questions.
Based on the provided responses, attendees would be divided into groups with others who have shared interests. The experience created an atmosphere where individuals felt comfortable breaking the ice.
Reaching national acclaim
The pair quickly built a community of friends and followers after the co-founders received $100K in seed funding during the Rise of the Rest Tour pitch competition in 2018. Mixtroz is the only business from Alabama to win the competition.
They garnered national attention becoming the 37th and 38th Black women in the United States to raise over one million dollars in venture capital.
“It’s been quite a ride. The ups, the downs, the incredible people we’ve met, and the lessons learned have all been worth it.”
Kerry Schrader, co-founder, Mixtroz
