BJCC planning $5M facelift for Sheraton lobby + public space this fall

The Birmingham Jefferson Convention Complex (BJCC) is giving the Sheraton hotel lobby and public spaces a facelift.

According to a BJCC news release, the new design will celebrate Birmingham’s steel heritage with rich colors and textures while incorporating elements of Southern hospitality and tailored sophistication.

Largest hotel in Alabama

The Sheraton is one of Alabama’s largest convention hotels, featuring 838 rooms and suites, meeting rooms and a massive ballroom.

“We want our guests and customers to experience the very best when they visit all of our facilities. The renovations at the Sheraton are just another way of continuing to elevate the experience for those who stay in the Sheraton and utilize its public spaces.”

Tad Snider, CEO, BJCC

Elements of the renovations include:

• Café bar known as &More by Sheraton
• Community tables and studios
• Lower lobby space optimized for public use

Finishing renovations in December 2024

The renovations are expected to cost about $5 million. The work is expected to be completed by  December 2024, according to Snider.

The last major renovation at the Sheraton cost $30 million. Check out Bham Now’s 2019 story about the major changes that were made.

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