Partnered Content

HighlandPark 26 scaled e1710364663620 Who has the best coffee in Birmingham? Cast your vote now — Nothing like a trip to O’Henry’s for an iced latte. (Nathan Watson / Bham Now)

Whether you’re a devoted Seeds in West Homewood fan or prefer the cozy atmosphere of Church Street in Crestline, your opinion matters!

We partnered with Marketing students in the Brock School of Business at Samford University to gather locals’ opinions on Birmingham coffee houses.

Ally Bridwell, a Junior at Samford filled us in on why this is important.

Details on the Birmingham coffee house survey

Honest Coffee Roasters sneak peek in Edgewood — A coffee shop that also photographs well? Please and thank you. (Nathan Watson / Bham Now)

As part of a senior-level Market Research course, a group of students crafted a survey to uncover participants’ favorite coffee houses in Birmingham.

When I asked Bridwell about coffee shops being the topic for research, she excitedly revealed that their professor, Dr. Clifton Eason, sparked the idea.

Bridwell, being a total coffee enthusiast, couldn’t wait to dive into the data.

This survey allows you to evaluate different aspects of your preferred coffee spot, including:

Atmosphere
Quality of food
Sustainability practices
Variety of beverages
+ more

Take the coffee house survey now to help Bridwell and her classmates.

Help Samford University students collect + analyze data

14E77183 BBAA 40FD 8406 D3FE27571356 edited Who has the best coffee in Birmingham? Cast your vote now — Samford University’s Harwell Goodwin Davis Library. (Jon Eastwood / Bham Now)

Bridwell and her classmates spent the first half of the semester learning core concepts in market research. In the second half, they perform real market research.

“While we usually do this research for local businesses, our students thought it would be interesting this term to do a survey for a whole industry—in this case, local coffee houses.

The students are excited to collect Birmingham’s opinions and then share those with Bham Now’s readers.”
Clifton Eason, Ph.D., Associate Professor of Marketing, Samford University

Bridwell explained she has already learned skills from developing and refining surveys to distribution strategies and is eager to analyze the data.

Our focus is to gather real-time data through a survey, which we’ll give to coffee shops across the area.

Our goal is to capture customer feedback and, ultimately, unveil what is the best coffee shop in Birmingham according to the eyes of the consumers.

Under Dr. Eason’s guidance, we’ve been honing our skills in data mining and mastering the art of navigating through vast datasets.”
Ally Bridwell, Student, Samford University

When I asked Bridwell about her top pick for a coffee hangout in Birmingham, she found it tough to choose between Seeds and Caveat, mainly because of the vibes and sense of community they offer.

Join the survey fun—support Samford students while also gaining potential bragging rights if your favorite coffee shop wins!