Coca-Cola UNITED by the numbers—this company’s $1.2B community impact + what you need to know

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Coca-Cola UNITED is headquartered in Birmingham
Coca-Cola UNITED loves Birmingham. (Coca-Cola UNITED)

Founded in 1902 and headquartered right here in The Magic City, Coca-Cola Bottling Company UNITED is the nation’s third-largest bottler of the tasty and refreshing Coca-Cola products we all know and love.

Aside from bottling our favorite sodas, Coca-Cola UNITED has a huge impact on Birmingham and beyond. Keep reading to see exactly what this company is doing for local communities.

Coca-Cola Bottling Company UNITED is headquartered in Birmingham

Coca-Cola UNITED trucks
Coca-Cola Bottling Company UNITED in Birmingham (Coca-Cola UNITED)

Coca-Cola UNITED bottles, sells and distributes Coca-Cola products in the following states:

  • Alabama
  • Florida
  • Georgia
  • Mississippi
  • Louisiana
  • Tennessee

“The Coca-Cola Company and its bottling partners, collectively known as the Coca-Cola system, have been refreshing the U.S. economy for generations. The Coca-Cola system contributes to the economy, supporting value through our network of suppliers, distributors and retailers.”

Cassandra Mickens, Senior Corporate Communications Manager, Coca-Cola UNITED

Learn more about Coca-Cola UNITED.

Coca-Cola UNITED’s impact by the numbers

Coca-Cola United Economic Impact of Alabama graphic
Economic impact in Alabama. (Coca-Cola UNITED)

2023 was a busy year for Coca-Cola Bottling Company UNITED. A report was released on the economic impact of each state and WOW at the numbers in Alabama!

Let’s take a closer look at what a few of these numbers mean.

$395M in goods + services purchased

Restocking vending machine, Coca-Cola United
Classic Foods Division restocks Coca-Cola vending machines. (Jacob Blankenship / Bham Now)

For over 100 years, the Coca-Cola UNITED team has committed to holding the highest standards for themselves and their suppliers.

Seeking out strong partnerships with suppliers, Coca-Cola UNITED is dedicated to providing the best value through a consistent supply of quality services. This is made possible through the hundreds of retailers in the Birmingham Area and beyond who distribute Coca-Cola products.

Have you ever thought about who is restocking your favorite vending machine snacks? What about the people creating the elaborate grocery store displays?

19,710 jobs supported

Coca-Cola United
Over 19,000 jobs supported in Alabama. (Coca-Cola UNITED)

The Coca-Cola Company, Coca-Cola UNITED and other independently owned bottlers in Alabama supported a total of 19,710 jobs across Alabama. The jobs included are in sectors such as:

  • Agriculture
  • Manufacturing
  • Services
  • Trade
  • Transport

According to Senior Corporate Communications Manager Cassandra Mickens, this includes 2,800 direct system jobs and 16,200 jobs supported across the value chain—which means that the Coca-Cola system collectively supports six additional jobs for each one it directly creates.

$9.4M invested in community programs

  • Coca-Cola United cleanup
  • Coca-Cola United at A.H, Parker High School

None of the numbers above would be what they are without the community. I may be biased, but I think Birmingham is a pretty great city—with pretty great companies like Coca-Cola UNITED playing a role in its growth.

Corporate Community Relations Manager Christy Danzy expanded on this, saying:

“At Coca-Cola UNITED, serving our communities is one of our core priorities. We consider our local communities—along with our associates, customers and consumers—a part of our Coca-Cola UNITED family.”

Christy Danzy, Corporate Community Relations Manager, Coca-Cola UNITED

Wondering how exactly Coca-Cola UNITED has impacted our neighborhoods? Christy Danzy, UNITED’s Corporate Community Relations Manager, gave us a few examples.

“In 2021, Coca-Cola UNITED entered a partnership with UAB’s Live HealthSmart Alabama initiative on revitalization efforts in Birmingham’s Kingston community.

Live HealthSmart works with businesses, schools, faith-based organizations and nonprofits to positively impact the health of Alabamians.”

Christy Danzy, Corporate Community Relations Manager, Coca-Cola UNITED
Coca-Cola UNITED
Donation to Live HealthSmart Alabama (Coca-Cola UNITED)

Coca-Cola UNITED also gave $250,000 to Live HealthSmart in 2023 to create “Community Leadership Academies” in the following areas:

  • Bush Hills
  • Central City
  • Druid Hills
  • East Lake
  • Evergreen
  • Fountain Heights
  • Kingston
  • Norwood
  • Titusville

According to Danzy, these academies will develop residents who aspire to become community leaders—teaching them skills such as how to budget, facilitate a meeting or resolve conflict.

It is our belief at Coca-Cola UNITED that our business can only prosper if the communities where we live, work and serve are strong and vibrant.”

Christy Danzy, Corporate Community Relations Manager, Coca-Cola UNITED

Learn more about Coca-Cola Bottling Company UNITED and its impact on Birmingham and beyond.

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