See Santa, get delicious Coca-Cola products + more at the Holiday Caravan—Dec. 13-17

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Coca-Cola UNITED sprite
Get a taste of holiday magic at Coca-Cola’s Holiday Caravan. (Nathan Watson / Bham Now)

Did you know that because of Coca-Cola, Santa Claus is the big, jolly guy in red that we all know and love today?

It’s true—and you can see him at the upcoming Holiday Caravan stops around Birmingham this holiday season. Keep scrolling for all you need to know.

Coca-Cola reshaped Santa’s image in 1931

Before 1931, there were many depictions of Santa. The different impressions from around the world included a tall, skinny man or even a spooky-looking elf.

It was not until Coca-Cola commissioned artist Haddon Sundblom to paint Santa for the company’s Christmas advertising that the previous depictions of Santa were outbid.

Sundblom created a warm, happy character with rosy cheeks, a white beard and twinkling eyes. The image that first comes to your mind when someone says “Santa Claus.”

“Coca-Cola UNITED is proud to carry on this great history and holiday tradition. It’s always a fun story to tell this time of year.”

Alec Taylor, Media and Promotions Manager, Coca-Cola UNITED

The local Coca-Cola UNITED team is hard at work planning the annual Caravan stops around the Greater Birmingham Area, for you and your loved ones to bask in the holiday magic and see the jolly guy that Coca-Cola helped shape.

What can I expect at the Holiday Caravan?

Coca-Cola Holiday Caravan 2022
2022 Holiday Caravan. (Coca-Cola UNITED)

Loaded with holiday gifts, delicious Coca‑Cola products and even Santa himself, The Coca‑Cola Holiday Caravan is bringing a taste of the holidays to The Magic City.

Bring your friends, family and everyone you know to these local neighborhood stops. You can try some tasty products (like the seasonal Winter Spiced Cranberry Sprite) and get a free holiday photo taken.

Another fun part—you can share your photos with Santa on social media using #CocaColaCaravan.

“This year is the 26th  edition of the Coca-Cola Holiday Caravan experience. We invite everyone to visit one of our stops and say hello to the big man in red!”

Alec Taylor, Media and Promotions Manager, Coca-Cola UNITED

Stop by one (or all) of the Holiday Caravan stops in the Greater Birmingham Area.

See the Holiday Caravan at these 10 places around Birmingham

Coca-Cola UNITED polar bear
Get holiday family photos taken using #CocaColaCaravan. (Nathan Watson / Bham Now)

“The Coca-Cola Holiday Caravan is all about spreading the magic of the season in the communities where we live and serve. We look forward to the caravan every year and we know our neighbors and partners do, too.” 

Alec Taylor, Media and Promotions Manager, Coca-Cola UNITED

Experience holiday joy and magic at the 2023 Coca-Cola Holiday Caravan!

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