See the new addition at one of Alabama’s coolest shopping destinations

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Under Armour at the Shops of Grand River new addition
Under Armour joined The Shops of Grand River on October 27. (Jacob Blankenship / Bham Now)

With 75 stores and counting, The Shops of Grand River in Leeds is welcoming its new addition, Under Armour Factory House. Keep scrolling to find out when you can shop til you drop at one of the coolest outlet destinations in Alabama.

Under Armour Factory House ribbon cutting

Under Armour at the Shops of Grand River
Celebrate The Shops of Grand River’s newest addition. (Jacob Blankenship / Bham Now)

Under Armour has 435+ owned and operated brand and factory houses globally. And now, they’re bringing the best sports apparel to Leeds. Come see this 10,000 square-foot factory house for yourself at the ribbon-cutting ceremony.

“The opening of Under Armour Factory House further establishes The Shops of Grand River as a prominent retail destination. The City of Leeds is proud to be a partner and support the growth of The Shops, bringing both new businesses and attracting more customers to our community.”

David Miller, Mayor, City of Leeds

Under Armour Factory House will be the eighth new opening in The Shops of Grand River. Check out the other new stores you can expect to see during your shopping spree.

Under Armour products are simple + effective

Under Armour
Hoover High School sports some sweet Under Armour gear. (Under Armour)

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the process is simple: wear HeatGear when it’s hot, ColdGear when it’s cold and AllSeasonGear in between.

FYI: With this unpredictable Alabama weather, we recommend investing in some AllSeasonGear.

Stay to play at The Shops of Grand River

Shops of Grand River The Backyard
The Shops of Grand River is more than just a shopping center. (Bham Now)

Nestled in Leeds right off of I-20, The Shops of Grand River guarantees a good time for all who visit. You can come to shop but stay to play with their wide variety of dining options and entertainment venues including:

  • Grand River Drive-In
  • The Backyard (with yard games + a dog park!)
  • Neighbors Brew & Pies
  • Saw’s BBQ
  • Grand River Entertainment District

“Bringing new stores such as Under Armour Factory House is an integral part of our commitment to elevating the shopping experience for our customers. We are thrilled to add our curated selection of leading brands and market exclusives at The Shops.”

Christine Strange, VP of Operations, The Shops of Grand River

Maximize your experience and take a shopping break at the Grand River Entertainment District.

Whatever the adventure, Under Armour Factory House can help you prepare. Keep up with grand opening details at The Shops of Grand River’s Website + Facebook.

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Callie Morrison
Callie Morrison
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