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Gifting season is almost upon us, and there’s a new way to do it this year. Front Porch Alabama, a Birmingham-based company, is a first-of-its-kind online shopping experience bringing together Alabama’s boutiques and artists into one platform.

Here’s what you need to know about this Amazon-like marketplace exclusively for retailers from across the state.

1. Front Porch Alabama is inspired by a Gulf Coast vacation

After buying some shoes and gifts from Downtown Fairhope’s cute local shops, the founders of Front Porch Alabama had an idea. What if there was a way to shop for exclusively-Alabama items, supporting local from couch-surfing sessions?

The answer to that question: Front Porch Alabama. This convenient site allows shoppers to search and find products from around the state with one easy checkout.

Genius, right? Visit Front Porch Alabama to discover local brands.

2. Brands from all across Alabama

Front Porch Alabama carries brands from all across Alabama. (Focus Creative Birmingham)

Much like the food scene in Birmingham, the Alabama retail scene is vibrant, but it’s a hidden gem. Front Porch Alabama is on a mission to make it a not-so-hidden gem, putting fabulous local items on full display.

While Front Porch Alabama brings together many merchants, artists and makers from Birmingham, you also have access to unique items from across the whole state. In one online shopping cart, you can buy the Arial Ankle Boot from Studio 3:19 in Opelika and the Cassi Vegan Leather Dress from Love Jude in Fairhope—literally “From Main Street to your Front Porch.”

Here are some of the brands that Front Porch Alabama has brought together already:

And that’s just a taste! With over 90 merchants and 15,000 items, there really is something for everyone.

3. Browsing on Front Porch Alabama is so fun

Get tons of items from Alabama merchants at the click of a button. (Focus Creative Birmingham)

Needless to say, this site has a huge variety of items just like the big online stores. Browsing around the site is easy and fun, with categories like:

Women’s fashion
Men’s fashion
Beauty + wellness
Children + tweens
Food + beverage
Home + living
Pets, sports + outdoors

You can also shop their gift guides and collections for some of the best ideas.

BONUS: Front Porch Alabama has an “Alabama Made” collection, featuring art, jewelry, home goods, food and more—all made within the state.

4. Shopping local on a whole new level

We’ve all heard that shopping local is important, but it can be hard to stick with it—online shopping is just so convenient! That’s where Front Porch Alabama is filling a void and even taking “shop local” to a whole new level.

The site is 100% committed to supporting the state’s retailers and keeping shopping dollars here at home.

Shop with a purpose now on Front Porch Alabama’s website.

5. Discover best-sellers on Front Porch Alabama

Find new favorites on Front Porch Alabama’s website. (Focus Creative Birmingham)

Though Front Porch Alabama is just a few months old—launched in August 2023—there are already some standout favorites. Here are the best-selling products so far:

Collegiate + gameday apparel (no surprise, right?)
Fall fashion
Alabama Made
Women’s shoes

Front Porch Alabama is a win-win-win: shoppers can now “Shop The State,” retailers can sell to shoppers outside their locale and shopping dollars remain in Alabama!

Follow Front Porch Alabama on Facebook + Instagram for the all the newest products + updates!

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