Reviewed by: Nathan Watson
Big changes coming to Legion FC games at Protective including food trucks & shorter lines
The fan experience for Birmingham Legion FC fans at Protective Stadium is about to change dramatically for the better.
Legion FC and BJCC Partnership
In a statement released Tuesday afternoon, Legion FC, in partnership with the Birmingham-Jefferson Civic Center (BJCC), are making substantial changes to stadium food options and the concessions process to improve fan experience at Legion home games and beyond.
The announcement was in response to the team’s home opener on March 11, when fans had to endure long lines, understaffed concession facilities and limited food and drink options.
The problem was so severe, the Legion issued several apologies over the PA system at Protective during the game and offered $10 food and drink vouchers for all March 11th game ticket holders at the next home game on March 17th.
In the Tuesday statement, The BJCC and the concessionaire Sodexo Live also issued an apology and committed to work together with the Legion to enhance the fan experience.
Fan Experience Matters
“Fan experience is the most important part of what we do,” Legion FC President and General Manager Jay Heaps said in the announcement. “Fans come to see the action on the field. That quality needs to be matched by the quality of their experience in the stadium.”
Major Changes
Changes Legion FC is putting in place, for its next home game on Friday, March 17th and moving forward throughout their season, include:
- Food Trucks — Local Birmingham food trucks and mobile food carts will be available at every game moving forward. This will give fans more options to choose from, decreasing the pressure on stadium concession lines.
- Speed of Service & Product Availability — Legion FC and the BJCC have plans in place to address the lack of food and beverage options in specific concession areas as well as the speed and staffing of the lines.
Heaps added:
“We’re hopeful, with these changes, the stadium experience will match the quality of what you’re there to enjoy. Our entire team, from players and coaches to the front office, put their heart and soul into making this club an exciting experience for fans and something good for Birmingham. We’ve seen the magic that can happen when the Legion Nation comes together. We believe the team can win a championship for Birmingham. Keep showing up, Magic City. We hope to see you there.”
Next Up—St. Patrick’s Day Game
And—by the way—go see the changes in person on St. Patrick’s Day when the Legion takes on Tulsa.
Have you been to a Birmingham Legion FC game? What do you think of the new changes? Tell us on social media by tagging us at @bhamnow
