Bruno Event Team, the leading sports event management company, is now Eventive Sports

Bryant -Denny Stadium. (Will Byington)

One of the nation’s leading sports event management companies based in Birmingham is changing its name.

The Bruno Event Team announced today that it’s rebranding to Eventive Sports to better align its brand with the company’s vision and mission. The company also announced new leadership. 

Commitment to Excellence

New Eventive Sports logo (Eventive)

“We’re proud of our history and the reputation we’ve built over the past 28 years,” said Gene Hallman, co-owner, CEO and Chairman of Eventive Sports. “As the industry continues to evolve, we felt it was important to evolve with it. Our new brand reflects our commitment to innovation, excellence and client satisfaction. We are excited to see how it will thrive in the years to come.” 

Major Sporting Events and Gameday Operations

(Regions Tradition)

Since 1996, Eventive Sports has set itself apart in sports event management. 

The company has managed over 250 major events, including: 

Eventive Sports also supports gameday operations for the United States Football League, The University of Alabama, Auburn University, UAB and Alabama State University.

Magic City
2022 Magic City Classic tailgating at Legion Field (Pat Byington/Bham Now)

New Partner

Eventive Sports also introduced a new company partner, Colin Roberts. Roberts joins the company as co-owner, president and chief operating officer. Prior to joining the company, he served as General Counsel of Freedom Solar, the largest solar installation company in Texas; Executive Vice President—General Counsel and Corporate Secretary of Parsley Energy, Inc., a NYSE-traded exploration and production company based in Austin, Texas; and practiced corporate law with Alston & Bird LLP, an international law firm, in the firm’s New York City office. Roberts will serve a vital role in driving business development and operational execution and efficiency.  

“I am excited to be a part of the team at Eventive Sports. Today marks a new chapter for the company and I look forward to contributing to its continued success,” said Roberts.

Ronald G. Bruno, one of the company’s original founders, remains Chairman Emeritus.

Pat Byington
Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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