Celebrate the magic of the holidays + shop for gifts at Market Noel, Nov. 16-19


Market Noel
Get ready for a weekend of fun and deals. (Junior League of Birmingham)

Have you already put up a Christmas tree or made plans to celebrate the holidays? You’re not alone, and there’s no better time to get in the holiday spirit than with the Junior League of Birmingham (JLB) at their annual Market Noel. From Wednesday, November 16 to Saturday, November 19, shop over 80 vendors AND attend magical events—grab your tickets now.

Make a (shopping) list + check it twice 🛍️

Market Noel
The perfect gifts for everyone on your list. (Junior League of Birmingham)

Whether you’re a pro gift giver or it’s not your strong suit (raising my hand here), you don’t want to miss this event. For just $15, you’ll get access to Market Noel and shop from over 80 stores selling everything from home decor, clothing, jewelry, gift and holiday items, gourmet food and more.

“We are thrilled to host Market Noel again at The Finley Center this year and encourage everyone to shop the magic and support the community. Market Noel provides a great opportunity to get in the holiday spirit, shop from top-notch vendors and get your presents early, all while benefiting the Junior League of Birmingham’s 26 community projects.”

Jayna Goedecke, Market Noel Chair, Junior League of Birmingham
  • What: Market Noel, a marketplace and four days of events from the Junior League of Birmingham
  • When: Wednesday, November 16-Saturday, November 19
  • Hours: Thursday, November 17, 10AM-9PM | Friday, November 18, 10AM-10PM | Saturday, November 19 9AM-5PM
  • Where: The Finley Center at The Hoover Met Complex | 5508 Stadium Trace Pkwy, Hoover, AL 35244
  • Tickets: Buy now | Learn more

‘Tis the season to give back ❤️

What’s better than finding great deals and checking off presents on your list? Buying presents and giving back to your community. Your Market Noel ticket purchase supports the JLB’s 26 community projects that impact Birmingham for the better.

Here’s a look at what your purchase can support:

  • One $15 ticket can buy 90 meals through the Community Food Bank’s Mobile Pantry.
  • Five tickets to Preview Noel help raise enough money to start a “period pantry” at a local school for guidance counselors to distribute items when needed.
  • One child’s ticket to Brunch with the Big Guy provides 40 diapers to an infant in need through the JLB’s Diaper Bank.
  • One adult ticket to Brunch with the Big Guy can purchase a new outfit for a sexual assault victim who’s given their clothing up as evidence.

Last year, the JLB gave more than $400K in direct contribution to the local community and 40,000 volunteer hours.

“Market Noel is a favorite holiday event in Birmingham each year, but this year feels more special as it is the JLB’s centennial year. It’s incredibly special to recognize that with each event ticket sold, we’re making a difference for those in need in our community.”

Martina Winston, President, Junior League of Birmingham

We’re s-mitten with Market Noel’s week of events ❄️

Brunch with the Big Guy, Market Noel
Enjoy a weekend of fun, including an appearance from the Big Guy himself. (Junior League of Birmingham)

Market Noel isn’t just a shopping event—you can also enjoy festive activities from photos with Santa to cocktail parties.

There’s something for everyone, whether you want plans for the family or a coworkers’ night out.

Purchase tickets to the activities and see the full list of events.

Preview Noel presented by Regions | Wednesday, Nov. 16

Preview Noel is a can’t-miss—just ask the attendees who make it a sell-out event every year. With your tickets, you’ll enjoy an evening of private shopping and fun activities. Celebrate the start of one of Birmingham’s favorite holiday events with hors d’oeuvres from Tre Luna, a DJ, a silent auction, the annual Diamond Drop valued at $5,000, the Cigar Drop valued at more than $300 and Tipsy Toss. Plus, the first 100 attendees receive a signature swag bag.

  • When: Wednesday, November 16 | 7-10PM
  • Cost: $55 | Preview Noel tickets include one General Admission ticket.
  • Tickets.

First Responders Lunch | Thursday, Nov. 17

At the First Responders Lunch, the JLB honors first responders such as police officers, firefighters, paramedics, doctors, nurses, essential workers and others courtesy of Texas Roadhouse.

  • When: Thursday, November 17 | 11AM-1PM
  • Cost: Free | 100 meals will be provided on a first-come, first-serve basis.

JLB Hearts Birmingham | Thursday, Nov. 17

Join the JLB for a fun event on Thursday evening to celebrate family, community, school pride and Birmingham. Included with the purchase of your general admission shopping ticket, you can enjoy light bites, performances from local area high schools and a Teacher’s Lounge where teachers and faculty can get mini-massages, facials and more.

  • When: Thursday, November 17 | 5-8:30PM
  • Cost: Free (Event included in general shopping ticket)
  • Tickets.

Coffee Chat about Elder Fraud | Friday, Nov. 18

Come together on Friday for a casual coffee chat to learn about elder fraud and learn how to protect yourself and your loved ones. Enjoy coffee and pastries while you hear from FBI Special Agent Felicia English and Assistant US Attorney Catherine Crosby. Bonus: attendees will also get shopping coupons.

  • When: Friday, November 18 | 10:30-11:15AM
  • Cost: Free (Event included in general shopping ticket)
  • Tickets.

Cheers to 100 Years | Friday, Nov. 18

To celebrate 100 years of the Junior League, dress to the nines and enjoy a Great-Gatsby-themed night with Blackjack and Roulette tables. Plus, Tito’s Handmade Vodka is sponsoring a signature cocktail or mocktail for attendees and a cocktail/mocktail kit to recreate the drink at home.

  • When: Friday, November 18 | 7-10PM
  • Cost: $24
  • Tickets.

Brunch with the Big Guy | Saturday, Nov. 19

What screams holiday magic more than a visit with Mr. Claus himself? The popular Brunch with the Big Guy includes brunch, holiday activities for the kids, Magical Mimosas for parents and a picture with Santa.

  • When: Saturday, November 19 | 9-11AM
  • Cost: Tickets are $28 + children’s tickets are $12 each
  • Tickets.

Milk and Cookies with Santa | Saturday, Nov. 19

Get another chance to visit Santa by checking out Milk and Cookies with Santa. Get a picture with Santa and enjoy milk and cookies for the kids and refreshments for the parents.

  • When: Saturday, November 19 | Noon-3PM
  • Cost: Tickets are $36 for two adults and two children, and additional family members can be added for $6 each. Tickets include general admission to Market Noel.
  • Tickets.

Ready to ring in the holidays with the holly jolly fun of Market Noel? Grab your tickets now, and find out more info through marketnoel.net and by checking the Junior League of Birmingham’s Instagram and Facebook.

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