Shades Mountain Mercantile owner Chris Feagin. (Pat Byington/Bham Now)

Shades Mountain Mercantile, a new dynamic antique store, has opened in Hoover’s Bluff Park Neighborhood.

Located at the former Piggly Wiggly store next to the Bluff Park Post Office (770 Shades Mountain Plaza), the 20,000 square-foot showroom is home to 70+ vendors.

The owner of Shades Mountain Mercantile is Chris Feagin. If you love antique shopping in the Magic City, Feagin’s name probably sounds familiar. That’s because he is also the proprietor of Hoover Antique Gallery and Urban Suburban Antiques in Birmingham’s Crestwood Neighborhood.

Store Filled Up in Record Time

Bluff Park — Shades Mountain Mercantile booth — Grand Opening April 21, 2022. (Pat Byington/Bham Now)

Since the beginning of April, the Mercantile has been holding a “soft opening.” The response has been fantastic from both customers and vendors.

“The people I’ve talked to that live in this community are very supportive and excited,” Feagin told Bham Now when we visited Shades Mountain Mercantile on April 8th. “This neighborhood is an amazing community. It’s a fun group with a great mix of older and younger people.”

The vendors are also excited—so much so — the space is filled to capacity.

“We filled the store in a record time—I’ve never had a store fill up as quickly,” added Feagin. The other two stores took a little bit longer. I think people know the other two stores and they really like them and they were eager to get in this one. We also have people (vendors) who have never done this, but are part of the community—so we’ve got community involvement.”

Want a glimpse of some of the booths? Check these out.

Grand Opening and Hours

The store’s official Grand Opening will be after Easter on April 21st, 4-8p.m.

The hours are the same as the other two locations:

Monday-Saturday — 10:00a.m. to 5:30p.m.

Sunday — 1:00p.m. to 5:30p.m.

You can follow Shades Mountain Mercantile on Facebook.

Bluff Park Keeps Growing

The Bluff Park in Hoover continues to grow. Since the Fall of 2021, a new Piggly Wiggly and a neighborhood restaurant called The Electric have opened nearby.