Catch new releases at Charm’s Halloween grand opening party, Oct. 30

mercury retrograde pin at charm on 2nd
Charm is back with a big Halloween grand opening party. Photo via Chaise Sanders for Bham Now

Birmingham’s local vintage accessories shop, Charm on 2nd, is back with a new location. Now known as Charm, the boutique will have a Halloween party featuring NEW 2021 merchandise just as fun as ever. Keep reading for the details.

Charm is back and better than ever

charm on 2nd
Windows can be replaced. Lives can’t. Photo by Chaise Sanders for BhamNow.

Yes, it’s true. Charm is back—storefront style—in the Magic City!

Charm, formerly known as Charm on 2nd, is a locally owned and operated boutique in downtown Birmingham that sells jewelry, accessories and handmade goods. The one-of-a-kind store definitely lives up to its name. Its new home is located on 20th Street North, three minutes away from its prior location on Second Avenue North.

Charm they announced that they’d be leaving their home on 2nd in June. Even though their storefront closed, owners Rachel Bayerle and Nicole Putman communicated with their customers through social media.

You can catch new merchandise at the Halloween party

charm bham
You aren’t gonna want to miss this. Photo via Charm Bham

The pops of colors, vintage-style decor, jewelry and accessories have returned with more. Charm has been announcing new merchandise on social media all week—available at the grand opening Halloween party. The party is Saturday, October 30 from 12-6PM. Don’t forget your costumes.

The new merchandise includes:

  • Champagne bottle earrings
  • Candles by Bemele
  • Halloween-themed earrings
  • Smiley daisy earrings
  • Three-layer necklaces
This calls for a celebration.

To really get into the Halloween spirit, skull handbags are available in red velvet and glow-in-the-dark green. Crescent City Swoon Bath Bomb Studios’s handmade spooky bath bombs with surprise crystals will also be available.

Which color and style do you like best?

If you’re into astrology and zodiac signs, you have to check out their zodiac sign and crystal jewelry. PS—Scorpios, it’s your season.

You have to check it out.

When is your birthday, scorpios?

How do you feel about Charm re-opening in a new location? Tag us on socials @BhamNow and let us know. Don’t forget to sign up for our FREE newsletter.

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Tira Davis
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