If you’re driving on 280 or near the Protective Stadium, be on the lookout! Protective Life Corporation is announcing a new brand identity today with signs around Birmingham. We’ve got the scoop on the new logo.

Protective Life’s rebranding is more than a logo

Today, the new logo shows Protective Life being by your side. Making you feel safe and prepared, Protective is inviting us all to be protectors.

“At our core, there is a protector in each of us. At Protective, we have always believed in helping more people achieve a level of protection that makes a real impact on their lives.
We’ve been putting people first for more than a century-that will never change. The Protective brand needed to evolve to capitalize on our strengths, amplify who we are today and inspire our future. Our branding positions us as protectors and reflects our unwavering commitment to stand by your side.”
Rich Bielen, President and Chief Executive Officer, Protective Life Corporation

Protecting you is their #1 priority

In need of affordable insurance from birth to retirement? Protective has you covered. The company helps over 12 million people be covered with different types of insurance and plans, including:

Life insurance
Retirement plans
Asset protection

Protective is growing with you

With customer and revenue increase in the past three years, Protective proves that it lives up to its mission. While many companies struggled during the pandemic, Protective took advantage of the virtual workplace to use technology by:

Serving customers
Increasing processing
Meeting community needs

The new branding is part of Protective’s goal to further emphasize their mission to protect people and to be people-centric. Keep an eye on their Facebook on Instagram to follow their rebranding.

Have you seen the new Protective Life signs on 280 and at the stadium? Tag us @bhamnow to let us know!