Shop the perfect presents to commemorate new life at Diamonds Direct Spring Showcase April 16-24


Diamonds Direct Spring Showcase
Springtime is the season for a fresh start and a fresh set of diamonds. Photo via Mary Fehr for Bham Now

It’s time to come out of hibernation and shine some light on the new season—with the help from a few diamonds, of course. Plant yourself at the Diamonds Direct Spring Showcase taking place Friday, April 16-Saturday, April 24. Pick from perfection and enjoy 20% virtually everything in the showroom over the nine-day event. Keep reading to discover which designer pieces we’ve grown attached to.

Spring cleaning *gleaming

Diamonds Direct spring showcase
Diamonds have the effect of putting a spring in your step. Photo via Mary Fehr for Bham Now

You won’t be-leaf the exquisite designers featured at the Diamonds Direct Spring Showcase. Lasting over a week, there’s plenty of time to stop by the showroom or shop online and have an expert navigate you toward your next purchase.

Between the 20% savings on almost everything in the showroom, treats from Lette Macarons, sparkling beverages, champagne and plenty of photo ops, it’s more fun than spring break!

  • What: Diamonds Direct Spring Showcase
  • When: Friday, April 16-Saturday, April 24
  • Hours: Monday-Friday 10AM-7PM | Saturday 10AM-7PM | Special extended hours on Sunday from 12-5PM
  • Where: Diamonds Direct in Birmingham, 2800 Cahaba Village Plaza, Suite 150, Birmingham, AL 35243
  • Call 205.201.7400, email or visit for more information and to schedule an appointment! Virtual appointments can be arranged so you can safely shop from the comfort of your home. 

See our picks from the Diamonds Direct Spring Showcase 🌷 for…

Grab your sunnies, because these diamonds are blinding. From push presents to major milestones, each gift is unique to the one you love and the season you celebrate.

Push Presents

Spring means new life for baby birds, fresh florals and updated fashion trends. Welcoming a little one of your own into the world might be life’s greatest gift, but a push present to give mom an extra “Thank you!” never goes unappreciated either.

  1. Round Diamond Studs
  2. Diamond Bangle Bracelet
  3. Pearl Set in Diamond Halo

Newlywed Anniversaries

If you said “I do” during the year that said “I don’t,” chances are your anniversary is coming up. Maybe it’s your first anniversary together since a pandemic wedding or you’re 10 years into a relationship that feels like it just bloomed.

Either way, a fresh new take on gift-giving, like these pastel stackable rings or a shiny statement pendant, are ideal for your season of commitment. Thinking of making spring your future anniversary date? We have just the local spots to pop the question.

  1. Sapphire and Diamond Halo Earrings
  2. Stackable Fashion Rings
  3. Gold Diamond Circle Pendant

Milestone Celebrations

The big milestones in life never go unnoticed, but deciding not to celebrate them will definitely be remembered. Adding a new diamond wedding band or classic diamond hoop is a great reminder of the years you’ve spent together and the many more on their way.

  1. + 2. Stackable Wedding Bands
  2. Illusion Diamond Hoop Earrings

Don’t miss these stunning items and others at the Diamonds Direct Spring Showcase Friday, April 16-Saturday, April 24.

Not ready to venture out just yet? Take 20% off virtually the entire showroom through their website.

Diamonds Direct continues to require masks inside the showroom for all customers and employees. The event will feature sanitization stations, routine cleanliness and limited occupancy.
20% savings promotion excludes price-protected lines and GIA-certified diamonds. Offer cannot be combined with other offers.

Sponsored by:

Irene Richardson
Irene Richardson
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