Buffalo Rock to expand operations in a $75 million Birmingham investment

Buffalo Rock
The announcement was made on November 9, 2020. Photo via Pat Byington for Bham Now

Buffalo Rock is a 119-year-old company that’s headquartered right here in Birmingham. Today, they announced a massive expansion to their local operations. Here’s what it means for Birmingham.

What the Expansion Looks Like

Press Conference
Buffalo Rock’s CEO addresses attendees. Photo via Pat Byington for Bham Now

Buffalo Rock is an independent Pepsi bottler that employs over 2,000 people—and that number is about to go up.

The company recently purchased over a million square feet of new warehouse and office space in Birmingham, and its plans moving forward include investing $75 million in new technologies, renovations and as many as 50 new jobs.

“This is the largest infrastructure investment in our company’s history, and we are proud to make it in Birmingham.

We’ve been in business in Birmingham since 1901, and today’s announcement is a reflection of our ongoing commitment to this community.”

Jimmy Lee, CEO, Buffalo Rock

Buffalo Rock’s company leadership formally announced the project in a press conference with Mayor Randall Woodfin and other city and Jefferson County officials.

Buffalo Rock’s Plans + Why it Matters

New building on Lakeshore
Mayor Woodfin thanks partners. Photo via Pat Byington for Bham Now

The 895,000 sq ft. warehouse is located at 400 Industrial Drive and will serve as Buffalo Rock’s central distribution center.

The 120,000 sq. ft. office building is located at 800 Lakeshore Drive and will house the central distribution office. Together, the properties span almost 77 acres.

Buffalo Rock’s $75 million investment in the facilities will include state-of-the-art technology that will integrate a high-speed automated warehouse. Between 25 and 50 new jobs will be created just in the initial phase of the project.

“This investment will create jobs for our city. The investment here is not only one that advances Buffalo Rock’s vision for their future, but one that will also support our continued effort for revitalization.

Every dollar invested by the private sector in our city adds to the overall investment we make in all of our 99 neighborhoods.”

Mayor Randall Woodfin

Hoar Program Management has already started pre-construction planning and work on the properties will begin immediately.

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  • A Birmingham transplant who can usually be found hitting a new hiking trail or restaurant opening when she's not writing stories and snapping photos for Bham Now.