Support Ronald McDonald House Charities of Alabama—join their Heart of the House Party on Aug. 7

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Giving families support and smiles—that’s what RMHCA is about. Photo via Ronald McDonald House Charities of Alabama

Ronald McDonald House Charities of Alabama keeps families with sick children together by providing them support and comfort when they need it the most. Their annual gala—which is also their biggest fundraiser of the year—is going virtual, and they need your help. Get all of the details for their Heart of the House Party, and find out how you can get involved today.

Ronald McDonald House Charities of Alabama provides more than a home for families in need.

RMHCA is a safe haven when families need it the most. Photo via Ronald McDonald House Charities of Alabama

For more than 40 years, Ronald McDonald House Charities of Alabama (RMHCA) has been a safe haven for families—not only from Alabama but across the world—traveling to Birmingham to seek life-saving treatments for their critically ill children. 

Their work is important and extends far beyond providing a place for families to rest their heads. They also provide home-cooked meals, activities for families and surround them with love and support via volunteers and staff, as well as other families in similar situations.

But to provide for these families, they rely greatly on generous donations made during their largest fundraiser of the year: The Heart of the House Gala, which is going virtual this year.

Join the Heart of the House Party and Support RMHCA!

Things might be a little different, but RMHCA still needs your support to keep supporting families. To ensure the safety of the Birmingham community, their annual gala is now a virtual Heart of the House Party.

Instead of an in-person event, RMHCA will host a silent auction online and a free virtual gathering Friday, August 7th. The silent auction items include local trips to a lake house, wine, indoor and outdoor furniture, pottery, expert Lego sets and so much more. Those who register for the event will receive a text on their mobile device with a link to the auction. This text will go out when the auction is open for bidding on August 5th.

“Our world is adjusting to a new normal but families always need access to life-changing medical care and a place to stay — free of charge — where they can find comfort and support.

We’re inviting the entire community to get involved because now more than ever, families need YOU!”

Katherine Estes Billmeier, CEO of Ronald McDonald House Charities of Alabama

All the Party Details

New name—same cause. Photo via Ronald McDonald House Charities of Alabama

Here are all of the fun ways to get involved in this year’s event:

  • Register for FREE to watch the event livestream, participate in the silent auction and get email updates with all the event details.
  • RSVP to the event via their event page on Facebook.
  • Make a bid in their Silent Auction via your mobile device starting August 5th. The auction will close after the live-stream event at 9PM CST on August, 7th.
  • Host a virtual watch party or become a sponsor of the event.
  • Start a Heart of the House Facebook Fundraiser.
  • Tune into the Heart of the House Party live stream for FREE on August 7th on Facebook, YouTube or online.
  • Follow them on Facebook, Instagram or Twitter to see exciting stories and participate in virtual activities.

Registration opens Thursday, June 18th and closes Saturday, August 8th. Have questions about registration, auction items or the live event? Contact RMHCA’s Marketing and Communications Director, Stephanie Langford, at or by phone at 205-602-7454.

La-Z-Boy of Birmingham is a proud partner of RMHCA.

Curt Morris, owner of La-Z-Boy Furniture Galleries of Birmingham with a child at the Ronald McDonald House. Photo by Hannah Chambley for Bham Now

La-Z-Boy Furniture Galleries of Birmingham has partnered with the Ronald McDonald House nationally for 10 years, and locally for 6 years. Over the last 6 years, Curt Morris and his team at La-Z-Boy in Birmingham have served countless family meals, donated over $50,000 worth of furnishings and continue to show up and support RMHCA any way they can.

For more details on the Heart of the House Party, visit RMHCA’s site or find them on social at @rmhcalabama on all channels. And make sure to share with your friends so you can all help make a difference in these families’ lives. 💛

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  • Most likely Instagrammin’ the Birmingham skyline, behind the camera shooting photos or writing stories (with too many puns) for Bham Now.