Magic City Flower Market opens April 29 in Avondale: flower fans rejoice

Ranunculus is always a favorite among flower-lovers in Birmingham.
Ranunculus is always a favorite among flower-lovers in Birmingham. Photo by Sarah Marshall

Starting April 29, Magic City Flower Market brings locally grown flowers to Birmingham. It’s at Rosegolden Flowers in Avondale (right across the street from The Abbey Coffee Shop). Mondays during growing season, it’s open from 10AM-1PM.

Who started the market?

Rosegolden Flowers owner Holly Carlisle is a floral designer who uses local products. She's hosting the Magic City Flower Market
One of Holly Carlisle’s stunning floral designs. Photo by Sarah Marshall

Floral designer and Rosegolden Flowers owner Holly Carlisle hosts Magic City Flower Market. By opening her shop to local growers, she provides a temperature-controlled place where they can share their wares with designers, restaurants and the general public.

A plus for growers is that they don’t have to throw away flowers at the end of the day. As you can imagine, this is a common challenge with farmer’s markets under the hot Alabama sun.


Kelly Wood and Sarah Marshall of Grace Gardens in Roebuck Springs are the founders of this new market.

Kelly Wood of Grace Gardens and her farming partner Sarah Marshall are the founders. Kelly has long been passionate about bringing the “farm to vase” movement to Birmingham.

She and Sarah work together on the farm. Now they’re creating this new opportunity for local flower farmers to build deeper relationships with the local flower-loving community.

Holly, Kelly and Sarah want to expand the market for local flowers in Birmingham. Also, they want to bring the community the joy of seasonally-appropriate fresh cut flowers.


Which local growers are part of the market?

Three local flower farms are part of the new Monday flower market in Avondale.
Hepzibah Farms grows such pretty flowers . . . Photo by Sarah Marshall

Here are the current farmers participating:

How does the Magic City Flower Market work?

Local flower growers in Birmingham now have a collective market on Mondays in Avondale. Anyone can come and buy by the stem.
Foxgloves, snapdragons and ranunculus. Photo by Sarah Marshall

Come and buy by the stem. It’s that easy.

100% of the product available is locally grown.


This is Birmingham’s first local flower market. We are delighted to get started. Our hope is that we enrich the lives of those that purchase our beautiful flowers!  We hope the nature of this local market will inspire others to value what is happening outside around us and deepen the appreciation of the products of each season.  Our product is real and in tune with what nature has designed.  Our flowers bring us an abundance of joy and we cannot wait to be able to spread that love with Birmingham.

Founders Kelly Wood and Sarah Marshall

If you’re a fan of local flowers, don’t miss opening day: Monday, April 29, from 10AMm-1PM at Rosegolden in Avondale. Follow Magic City Flower Market on Instagram for updates and inspiration.

Rosegolden Flowers is at 130 41st Street S, Birmingham, Alabama 35222. Call (205) 401-5659 with questions.

Author: Sharron Mendel Swain

Writer, Interviewer + Adventurer | Telling stories to make a difference