It has been announced that today the name for the new multi-use sports stadium in downtown Birmingham will be unveiled.
What will it be? As of this morning, April 11th it is still a mystery.
New Stadium on its way
In December 2018, civic leaders broke ground at the site of the 55,000 seat stadium, next to the BJCC and Uptown. The new stadium will be the future home of UAB football and a multitude of sporting activities.
How important is the naming of a multi-use sports stadium?
Think Regions Field for the Birmingham Barons. Or BBVA Compass Field for the new Birmingham Legion FC pitch. The name makes a difference.
Naming rights for a stadium brings cash
This past January, the University of South Alabama secured a 10 year agreement to name their new 25,000 seat stadium after Hancock Whitney, the local South Alabama bank. The 10 year deal, according to reports, could net up to $10 million.
What happens if you get the naming wrong? Ask Troy University
In 2003, Movie Gallery…. yes, that’s right, a national video rental company, secured the naming rights for Troy’s Veterans Memorial Stadium. After only 7 years, the company went bankrupt in 2010.
Troy actually chose poorly twice, having to remove HealthSouth founder Richard Scrushy’s name from its field after he was convicted of crimes in the mid 2000s.
What is it going to be?
Who is going to step forward today? There are lots of rumors out there.
Regions, Shipt or Alex Shunnarah ?
We want to hear from you!