Today the name for Birmingham’s new multi-use stadium will be unveiled. Can you guess it?

Rendering of the 55,000 seat BJCC Multi-Use Stadium. Photo by Pat Byington for Bham Now

It has been announced that today the name for the new multi-use sports stadium in downtown Birmingham will be unveiled.

What will it be?  As of this morning, April 11th it is still a mystery.

New Stadium on its way

In December 2018, civic leaders broke ground at the site of the 55,000 seat stadium, next to the BJCC and Uptown. The new stadium will be the future home of UAB football and a multitude of sporting activities.

Groundbreaking for the BJCC Multi-Use Stadium. Photo by Pat Byington for Bham Now

How important is the naming of a multi-use sports stadium?

Think Regions Field for the Birmingham Barons. Or BBVA Compass Field for the new Birmingham Legion FC pitch. The name makes a difference.

Naming rights for a stadium brings cash

This past January, the University of South Alabama secured a 10 year agreement to name their new 25,000 seat stadium after Hancock Whitney, the local South Alabama bank.  The 10 year deal, according to reports, could net up to $10 million.

What happens if you get the naming wrong? Ask Troy University

In 2003, Movie Gallery…. yes, that’s right, a national video rental company, secured the naming rights  for Troy’s Veterans Memorial Stadium. After only 7 years, the company went bankrupt in 2010.

Troy actually chose poorly twice, having to remove HealthSouth founder Richard Scrushy’s name from its field after he was convicted of crimes in the mid 2000s.

What is it going to be?

Who is going to step forward today?  There are lots of rumors out there.

Regions, Shipt or Alex Shunnarah ?

We want to hear from you!

Author: Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.