Announcing Aviate’s newest product line with Hunker Bag Co. and 3 ways it works for Birmingham

Birmingham, Alabama, Aviate, Hunker Bag Co

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Birmingham, Alabama, Aviate, Hunker Bag Co
Aviate travel essentials: The Getaway Duffel, Sundance Kittyhawk Sunglasses and 3-letter airport code hat. Photo by Bham Now

Aviate is a Birmingham lifestyle apparel brand built on the idea of community—our inherent love of home and place, even as we embark upon faraway adventures. Now the company is expanding, and it’s doing it in the most community-centric way possible: through partnerships with small, like-minded Southern brands. Check out Aviate’s latest product line, a collaboration with Hunker Bag Co. out of Nashville.

Birmingham, Alabama, Aviate, Hunker Bag Co
Handmade to order, The Getaway Duffel lasts a lifetime. Photo by Bham Now

The Getaway Duffel and The Nomad Dopp Kit, a toiletry bag, both by Hunker Bag Co., mark Aviate’s second product collaboration of 2018. This past August, the Birmingham company teamed up with Maho Shades of Orange Beach to introduce the limited-edition Sundance Kittyhawk Sunglasses with 24K gold frames.

1. More Than Just A Hat, More Than Just A Bag

Part of what makes Aviate a Birmingham success story is the philosophy behind its brand. Yes, Aviate’s signature line of 3-letter airport code hats, along with the hats in its Festival and Jet Setter Collections, are really good, comfortable hats that will quickly become one of your wardrobe standards. But the hats also capture who we aspire to be: people who embrace the Aviate motto, “Play hard. Travel often.”

“The brand itself emotes a feeling. It gets you missing your home. It gets you wanting to go somewhere, check something off your bucket list. And it just happens to look good.”

Randall Porter, director of brand communications, Aviate
Birmingham, Alabama, Aviate, Hunker Bag Co
The Nomad Dopp Kit, shown here with The Getaway Duffel, keeps toiletries organized wherever you wander. Photo by Bham Now

Hunker Bag Co. products evoke a feeling, too. Its travel bags are “designed to last a lifetime and to grow in character and meaning for their owner over the years.” That makes for killer bags, but it also speaks to our innate desire for a life well lived. When the opportunity to partner with Aviate arose, Denton Hunker, Hunker Bag Co.’s owner, designer and maker, immediately saw the potential.

“I have been a fan and a customer of Aviate for a long time now, and when the opportunity to do a collaboration came up, I for sure jumped right on that! I feel like Aviate and Hunker Bag Co. go together so well because we both create quality goods, believe in good style and appreciate the adventures that life offers—and feel that you should always be prepared to go on those adventures looking and feeling your best! The bags that I designed for Aviate embody that sense of adventure and style.”

Denton Hunker, owner, designer and maker, Hunker Bag Co.

The Getaway Duffel and The Nomad Dopp Kit fit Aviate’s brand philosophy to a tee. And though Hunker Bag Co. is based in Nashville, products that help a local business like Aviate grow are good for Birmingham, too.

Order The Getaway Duffel or The Nomad Dopp Kit today. You’ll have your made-to-order bag cut, sewn, boxed and delivered in one to three weeks.

Birmingham, Alabama, Aviate, Hunker Bag Co
And, of course, you have to toss in a few Aviate t-shirts for the road. Photo by Bham Now

2. Focus On Community, Focus On Quality

If you own an Aviate hat, t-shirt, tank or towel, you know Aviate is a local Birmingham company with a commitment to quality and community, which it supports through philanthropy. Aviate fulfills more than 500 product and sponsorship requests a year. (Plus, check out how Aviate brought the local love at this photo shoot on Morris Avenue in Birmingham.)

When teaming up with other brands to expand its product line, Aviate searches for partners who are equally committed to quality and community. Case in point: every pair of Maho Shades, Aviate’s other recent collaborator, is handmade in family-run factories using high-quality polarized lenses and frames. Hunker Bag Co. meets an equally high standard.

Birmingham, Alabama, Aviate, Hunker Bag Co
The Getaway Duffel takes you where you want to go. Photo by Bham Now

Hunker Bag Co. designs and produces its handmade bags in Nashville from locally and ethically sourced, high-quality Horween leather, TexWax waxed canvas and all brass hardware. The Getaway Duffel and The Nomad Dopp Kit, specially designed for Aviate, also feature Manila rope handles.

The Getaway Duffel ($349) and The Nomad Dopp Kit ($99) are one-of-kind pieces that will withstand the decades. How many travel bags can promise that?

Birmingham, Alabama, Aviate, Hunker Bag Co
The Getaway Duffel from Aviate is like Birmingham’s City Federal Building: timeless. Photo by Bham Now

3. Smart Growth

Partnerships with like-minded, Southern brands like Hunker Bag Co. and Maho Shades enable Aviate to test new products without taking attention away from its core line. It’s a smart, collaborative approach to business that’s mutually beneficial to other small businesses in the lifestyle apparel and accessory sector.

“With these products, we’re testing to see what’s going to be the next big thing. We didn’t know hats were going to be the next big thing, and four years later we have a company. We know what we want out of a good travel bag or a pair of sunglasses, so that’s what we offer our customers. And we hope they respond.”

Randall Porter, director of brand communications, Aviate

I’m betting The Getaway Duffel and The Nomad Dopp Kit are going to become Aviate classics, just as essential as our beloved BHM hats. 

Details: The Getaway Duffel

  • Price: $349
  • Dimensions: 13 inches wide, 24 inches long
  • Materials: 18 ounces waxed canvas filter twill, English bridle leather handles, 10-ounce cotton engineered stripe lining, brass hardware and Manila rope handles
Birmingham, Alabama, Aviate, Hunker Bag Co
The Nomad Dopp Kit. Photo by Bham Now

Details: The Nomad Dopp Kit

  • Price: $99
  • Dimensions: 6 inches wide, 10 inches long
  • Materials: 18 ounces waxed canvas filter twill, brass hardware and Horn Latino leather

All bags are handmade to order in Nashville. Please allow 1-3 weeks for production and delivery.

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