From a press release by Ronda Robinson, Director of Communications for the Birmingham Jefferson County Transit Authority (BJCTA)

Birmingham, AL – Imagine going to a restaurant on Birmingham’s Southside then heading downtown for a concert on the same night without having to drive around to search for a place to park?

This concept is a reality for those who ‘get connected with MAX’. The Birmingham-Jefferson County Transit Authority (BJCTA) unveiled the Magic City Connector fleet at 2:30 pm on Friday, March 24 at 2100 Richard Arrington Jr Blvd (near the miniature Vulcan Statue and BJCC fountain).

The BJCTA is ready to connect residents and visitors to their destinations by providing this new and improved service. The ‘Magic City Connector’ is a revamped version of the North/South Dart route, which is BJCTA’s downtown circulator.

“We conducted a series of surveys. Our customers described the service they wanted and we responded. We are transforming public transportation in our area – one bus stop at a time,” said Barbara Murdock, BJCTA Executive Director.

edit DSC 0998 Magic City Connector to provide transportation to Birmingham cultural and entertainment sites — City of Birmingham mayor, William A. Bell

The six buses will run along 20th street from the Uptown District to Birmingham’s Southside. Riders will also have the option to connect to other routes that lead to many attractions like the McWane Science Center, the Birmingham Zoo, Vulcan Park, Regions Field, the Birmingham Jefferson Convention Complex and the Birmingham Civil Rights Institute.

“Great cities across the country have safe, convenient and reliable public transportation. The Magic City Connector is proof that our great city is traveling in the right direction,” said Birmingham Mayor William A. Bell Sr.

The Magic City Connector buses are scheduled to run every ten minutes from 10am-5:30pm Monday through Friday and every twenty minutes on Saturday.

“Public transportation is the key to opportunity and growth within our city. The Magic City Connector is one more vehicle on our road toward a better Birmingham,” said Birmingham City Council Pro Tempore Steven W. Hoyt.

This is just one of the exciting projects resulting from a new partnership between BJCTA and Birmingham Coca-Cola.

“Birmingham Coca-Cola is excited to be involved with an effort that helps connect residents and visitors with some of our city’s finest attractions that highlight the diversity, history and richness of our community,” said Bo Taylor, Vice President, Central Region, Coca-Cola Bottling Company UNITED. “Birmingham has been our home for more than 115 years, and we love the development and energy taking place downtown,” Taylor added.