Marketing Specialist

Title: Marketing Specialist

Mission Contribution

The Marketing Specialist supports Alabama Goodwill Industries’ mission of helping people overcome barriers to employment and achieve self-sufficiency by increasing awareness of Goodwill’s programs, services, and impact. This role contributes to donor engagement, customer transactions, and community visibility through consistent, mission-aligned marketing efforts.

Summary

Reporting to the Marketing Manager, the Marketing Specialist supports the planning, execution, and tracking of marketing activities across digital, print, in-store, and community channels. This entry- to mid-level role focuses on content creation, campaign support, basic performance tracking, event coordination, and day-to-day marketing operations that advance material donations and philanthropic support.

Essential Functions

Marketing & Content Support

• Assist in the creation of marketing materials that follow brand guidelines, including digital content, in-store signage, flyers, advertisements, newsletters, and reports.
• Support the implementation and tracking of marketing campaigns across digital, print, social media, and event platforms.
• Maintain content calendars to support timely and consistent messaging.

Digital & Social Media

• Assist with maintaining and updating website and social media content under the direction of the Marketing Manager.
• Monitor platforms for outdated or inappropriate content and flag items for correction.
• Support social media engagement and basic growth initiatives.

Campaign Tracking & Research

• Help collect and organize basic campaign performance data and trends.
• Conduct light market research to identify opportunities and support future initiatives.

Events, Fundraising & Community Engagement

• Assist with planning, coordinating, and attending company events, community activities, and recognition programs as needed.
• Support fundraising and outreach efforts by coordinating materials and assisting with community partnerships and speaking opportunities.

Collaboration & Operations

• Work collaboratively with internal teams (e.g., Operations, Retail) and external vendors to support marketing projects.
• Coordinate distribution of marketing materials to stores, donation centers, and events.
• Recommend basic process improvements to support efficient handling of marketing requests.
• Attend required trainings and team meetings.
• Perform other duties as assigned.

Knowledge, Skills & Abilities

• Strong written and verbal communication skills.
• Ability to communicate effectively one-on-one and in group settings.
• Basic graphic design skills with experience using Adobe Creative Suite and Canva.
• Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities.
• Working knowledge of social media platforms and current marketing trends.
• Interest in mission-driven work, sustainability, and community impact.
• Portfolio of social media or graphic design work preferred.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field; equivalent work experience may be considered.
• 1–2+ years of marketing, communications, or related experience.
• Basic social media literacy with a willingness to stay current on trends.

Special Requirements

• Ability to work occasional evenings or weekends for events.
• Occasional travel to AGI locations.
• Valid driver’s license, reliable transportation, and appropriate insurance required.
• May be required to operate a company vehicle under special circumstances.

Critical Performance Factors (CPFs)

• Task Execution & Reliability: Consistently completes assigned marketing tasks accurately and on time, following established processes and direction from the Marketing Manager.
• Brand & Content Quality: Produces and supports marketing materials that align with Goodwill brand standards, approved messaging, and quality expectations.
• Digital & Social Media Support: Effectively supports social media, digital, and in-store marketing efforts as assigned, including content updates and basic engagement activities.
• Event & Community Support: Provides dependable support for events, material preparation, and community activities, including setup, coordination, and follow-up tasks.
• Organization & Attention to Detail: Maintains organized files, content calendars, and basic tracking tools to support efficient marketing operations.
• Communication & Responsiveness: Communicates clearly and professionally, responds promptly to requests, and seeks clarification when needed.
• Collaboration & Teamwork: Works cooperatively with team members and internal partners, contributing positively to a supportive and productive work environment.
• Learning & Development: Demonstrates a willingness to learn, accepts feedback constructively, and applies guidance to improve performance.
• Mission Alignment & Professionalism: Exhibits professionalism and demonstrates an understanding of and commitment to Goodwill’s mission and values in daily work and interactions.