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Coca-Cola’s Fan Work is Thirsty Work Tour
November 7, 2026 @ 12:30 pm - 4:30 pm
With football season underway, Coca-Cola is showing up for fans across Alabama with experiences tied to some of the state’s biggest college teams and moments, like the Auburn Tigers.
- Taking the Tour to Gameday: Coca-Cola will bring its Fan Work is Thirsty Work Tour to several stops across the state, where fans can enjoy free ice-cold Coca-Cola samples, customize a Coca-Cola hat at the hat press and take part in an immersive AR photo experience:
- November 7: Auburn University – Auburn, AL
- Rivalry Hits the Shelves: Coca-Cola is also celebrating one of the state’s most iconic college football rivalries with limited time UA x Auburn packaging. Fans can scan participating packs for personalized team experiences and chances to win game-day tickets, merchandise, digital gift cards and more.
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