Reviewed by: Nathan Watson
Jasper’s Bernard’s crowned Alabama’s 2026 Retailer of the Year
Reading time: 2 minutes
Bernard’s “Store for Men” has been named the Alabama Retail Association’s 2026 Gold Retailer of the Year, the highest honor bestowed on a retailer in the state.
The Retail Association announced the honor on November 5, 2026 in Jasper, Alabama at a ceremony in front of the store’s historic building.
Bernard’s History in Downtown Jasper
Established in 1949 by Bernard Weinstein in downtown Jasper (217 19th St W), the beloved clothing store across from the Walker County Courthouse is currently run by George “Rusty” Richardson who took ownership of the historic space in 1988.
The store has been the go-to spot for multiple generations of Walker County residents who need that special piece of clothing for a job interview, graduation, wedding or prom.
What Bernard’s Offers
A full service traditional men’s clothing and haberdashery, the store offers:
- Suits
- Sport coats
- Everyday apparel
- Tuxedo rentals
- Expert fittings and personalized wardrobe consultations
- Free alterations with purchase
Secret to Bernard’s success: customer service and kindness
Known for its customer service and kindness, Richardson, who started working at Bernard’s as a 16 year-old in 1974, said the store’s big-heartedness is the secret to their success.
“Bernard told me, ‘Do your best to treat everyone nice and kind, and all the rest will take care of itself. Treat everybody the best you possibly can,’”
George “Rusty” Richardson
And according to Jasper Mayor Josh Gates, Bernard’s infectious spirit is what makes Jasper’s historic downtown a special place worthy to be named the best retailer in the state of Alabama.
“Bernard’s embodies the character of downtown Jasper and sets a standard for excellence that extends well beyond its doors. What distinguishes the business is the experience Rusty Richardson creates through a genuine welcome, lasting relationships, and customer service that, in my opinion, is unparalleled.
Rusty and his family have built a legacy that means a great deal to our entire city, and this recognition from the Alabama Retail Association is well deserved.”
Want to know more about Bernard’s and its history? Below is a 10 minute video celebrating the store’s 75th anniversary.
