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Small businesses are everywhere you look across the Greater Birmingham Region—on busy main streets, tucked into neighborhoods and popping up in unexpected places. They’re what keep our local economy moving, bringing new ideas to life and give the Magic City its personality and charm. But growing a business isn’t a solo effort—it requires the right support system.

Here are some of the ways the Birmingham Business Alliance (BBA) is helping support local businesses and how you can sign up to access events, resources and other vital perks.

A longstanding resource for Birmingham businesses

For nearly 140 years, the BBA has been cheering on businesses across the region, helping them grow, connect and succeed. Founded in 1887 as the Birmingham Chamber of Commerce, the organization focuses on building relationships, advocating for business interests and opening doors to new opportunities—big and small.

Today, the BBA supports nearly 550 member businesses, nonprofits and corporations, with small businesses making up a significant portion of its network.

“The BBA exists to strengthen the region’s business community and help companies of all sizes succeed.”
Martina Winston, Chief Business + Member Services Officer, BBA

How networking + connections fuel Birmingham business growth

Want to know the secret to growing a business in Birmingham? So much of it is about who you know—and the BBA is the matchmaker behind the scenes. Some ways they do this include quarterly luncheons, curated networking events, ribbon cuttings and grand openings, which bring business owners together with peers, potential partners and regional decision-makers.

“Our events aren’t just about visibility—they’re about building trust, opening doors and creating real connections. That’s where growth often starts.”
Martin Winston, Chief Business + Member Services Officer, BBA

Advocacy that supports a strong business climate

The BBA doesn’t just connect businesses—it also speaks up for them. From local city halls to state and federal offices, they ensure the business community’s voice is heard on issues like workforce development, economic growth and staying one step ahead.

It’s this kind of advocacy that really matters, especially when the economy can be unpredictable.

When challenges arise, the BBA is a reliable resource, helping businesses by:

Sharing timely updates on policy changes + funding opportunities
Connecting businesses to workforce agencies + financial institutions
Offering programs that help companies stay resilient no matter the economic climate

Data, resources + support for small local businesses

Running a business takes more than hustle—it takes smart moves. The BBA helps members do just that by offering access to regional data, market insights and economic research to fuel better planning.

Small businesses also get a boost from programs like the Small Business Intensive, milestone celebrations and member spotlights, which are all designed to raise visibility and make navigating challenges a little easier.

“Small businesses are the heartbeat of our region. Our goal is to make sure they feel supported, connected and ready to grow.”
Martina Winston, Chief Business + Member Services Officer, BBA

Interested in becoming a member? Here’s a look at the investment levels:

Ally—$500
Supporter—$1,500
Advocate—$3,000
Booster—$10,000
Champion—$25,000
Foundation—$50,000
Cornerstone—$100,000+

Want to boost your business? Learn more about the BBA’s membership and how your business can stay connected—contact Martina Winston, Chief Business + Member Services Officer.

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