Local sales leader, DeeDee Mathis, appointed Market President, Hville Blast

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DeeDee Mathis
Dee Dee Mathis, Market President, Hville Blast (Nathan Watson / Bham Now)

Our company is thrilled to announce the addition of a proven Birmingham market sales veteran to lead our Huntsville team at Hville Blast as market president.

Meet Dee Dee Mathis. With 20+ years experience of driving revenue and sales growth across Birmingham, Dee Dee is thrilled to bring her focus and dedication to the booming Huntsville market.

Here’s why we’re excited to have her on board—and how you can get to know this savvy sales leader as she sets her sights on Huntsville.

DeeDee’s strong Birmingham roots + a heart for Huntsville

Dee Dee is a senior sales leader with 20+ years of successfully driving revenue and growth in many businesses—with remarkable expertise in digital media.

“‘I’m thrilled to welcome Dee Dee Mathis to our company as Market President, Huntsville. I had the pleasure of working with Dee Dee in her role at AL.com where we grew business exponentially over the years.

Dee Dee comes with many years of proven business success in the local media landscape. We look forward to tapping her leadership to further support our rapid growth in the greater Huntsville region.”

Cindy Martin, President & CEO, Bham Now

Just some of the roles and accolades Dee Dee can claim during her career:

  • Local Sales Manager for WVTM 13 in Birmingham for the past 3 years
  • Vice President of the AL.com sales team for 11 years
  • Executive Vice President of Sales for The World Games’ revenue team, closing over $30M in local and regional sponsorships
  • Senior Vice President at Eventive Sports, overseeing some of the area’s biggest events

As Dee Dee and her husband relocate to the Huntsville market, she leaves behind a deep love for Birmingham. This is reflected in her time spent volunteering in top leadership positions with the Birmingham chapter of the American Advertising Federation, where she was recently honored with the Ann Helpern service award.

She cares deeply for animal welfare, which begins with three energetic dogs in her own home—Birdie, Buster Brown and Roo—and extends throughout the community.

“Though I didn’t grow up here, I feel like I grew up here, learning from so many people along the way who were willing to give their time, advice and expertise.

I know I’ll miss looking up at Vulcan on my way to work every morning, but I can’t wait to jump into the excitement of a growing Huntsville market. This is the moment in time where Huntsville is ready for something big—and Hville Blast is booming right alongside of it—it all just lines up perfectly.”

Dee Dee Mathis, Market President, Hville Blast

Cindy Hatcher
Cindy Hatcher

Director of Branded + Sponsored Content at BhamNow.com

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