Reviewed by: Grace Howard
Birmingham distillery wins big at world beverage awards
Reading time: 2 minutes
What started as a family business 14 years ago, Red Eye Louie’s, has made its name known as a leading liquor brand across Birmingham and now, internationally!
The Birmingham-based distillery competed in the international PR%F Awards and took home some gold.
Red Eye Louie’s beats global brands at PR%F Awards
Red Eye Louie’s is known for its innovative blends like VodQuila and RumQuila, and now the newest IMMORAL line.
At the 2025 PR%F Awards, the Red Eye Louie’s team took the IMMORAL line to compete in a double-blind tasting. Judged on a 100-point rating system, the IMMORAL Gin earned a 97/100 and won a Double Gold Medal.
Here are the official results from the 2025 PR%F Awards:
- Immoral Gin: Double Gold Medal (Tasting, 97 Points) and Century Medal (Design).
- Immoral Vodka: Gold Medal (Tasting, 93 Points) and Century Medal (Design).
- Immoral Spiced Rum: Silver Medal (Tasting, 88 Points) and Century Medal (Design).
“We started this company fourteen years ago as a family project, simply experimenting with flavors and blends that we enjoyed at home.
To grow from those quiet beginnings in the kitchen to receiving a Double Gold medal on an international stage is a deeply humbling experience. We are incredibly grateful to the judges and our loyal customers who have supported us as we expanded from our signature blends into this new line of traditional spirits.”
Chander Arora, Founder, Red Eye Louie’s
Try it for yourself! See where you can get Red Eye Louie’s in Greater Birmingham and across the state.
Have you tried Red Eye Louie’s, or seen it across Birmingham? Tag us @bhamnow and let us know! Get more local news like this when you sign up for our free newsletter.
