New outdoor retailer opening first Alabama store next to Trader Joe’s in Hoover

ByPat Byington
LAST UPDATED01/05/26

Reviewed by: Nathan Watson

Reading time: 1 minute

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storefront — Site of the new Sierra in Hoover nest to Trader Joe’s. (Pat Byington / Bham Now)

A national retail store that sells outdoor apparel and equipment is coming to Hoover.

Sierra, a retail store whose parent company TJX Companies owns T.J. Maxx, Marshalls and HomeGoods, is opening its first location in Alabama at 1771 Montgomery Hwy — the former Bed Bath & Beyond location next to Trader Joe’s.

Some of their items include:

Outdoor equipment — binoculars, fishing rods, coolers, kayaks, mountain bikes, tents and more
Men and Women apparel — activewear, shoewear and accessories
Home and pet decor

145 Sierra stores nationwide

Established in the 1980s in Nevada, Sierra, which was formerly the Sierra Trading Company, has up to 145 stores nationwide.

Presently, there is a coming soon Sierra.com sign in front of the Hoover storefront.

Stay tuned to Bham Now for additional details about this new exciting store and its opening.

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Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.