JLab Birmingham Bowl to host “Deeper Than Hate” rivalry rematch

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Birmingham Bowl
Birmingham Bowl on December 28, 2021 at Protective Stadium. (Miranda Shaffer/ Bham Now)

The 19th JLab Birmingham Bowl will feature Georgia Southern University against Appalachian State University in a rematch of the “Deeper Than Hate” rivalry. The game will kick off on December 29, 1:00PM at Birmingham’s Protective Stadium and will air on ESPN.

According to a news release the two teams have faced each other 41 times. App State leads the series 22-18-1. The two Sunbelt Conference teams played this year on November 6 with Georgia Southern defeating App State 25-23. 

“We look forward to having Georgia Southern and App State and their fans spend the holiday season in Birmingham to enjoy the unique southern hospitality and the nationally recognized food scene that our city offers. We hope local football fans will join us for the free pre-game Fan Fest and Pep Rally at Uptown on December 28, and we encourage everyone to purchase their tickets now while they are available.”

JLab Birmingham Bowl Executive Director Mark Meadows

This year’s Birmingham Bowl is the only bowl game to be played on Monday, December 29th. That’s a big deal when you consider 8 bowl games are scheduled to be played on Saturday, December 27th. 

About the JLab Birmingham Bowl

JLab Birmingham Bowl Logo 2025 JLab Birmingham Bowl to host “Deeper Than Hate” rivalry rematch

Since the game’s inception in 2006, the JLab Birmingham Bowl has generated over $190 million in economic impact for the Birmingham community according to figures provided by the Greater Birmingham Convention & Visitors Bureau. In addition, the JLab Birmingham Bowl has donated over $520,000 to the Monday Morning Quarterback Club in support of its charitable arm, Quarterbacking Children’s Health Foundation

Tickets to the JLab Birmingham Bowl will go on sale Monday at 10 AM at BirminghamBowl.com. All seating is reserved, with prices starting at $39.

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Pat Byington
Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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