Reviewed by: Pat Byington
Birmingham-area bakers to appear in another episode of Hallmark cooking show
Reading time: 3 minutes

Birmingham has a presence in Hallmark’s latest cooking show, “Baked With Love: Holiday,” and we think it looks like Alabama’s duo has a solid chance to reach the finish line.
At the end, there could be a $50,000 prize waiting for the daughter-and-mother team.
Baked With Love: Holiday first aired Monday, Oct. 27, which is when Sally Wicker McKay, a Birmingham-metro food stylist, and her mother, Amy Wicker, were introduced to Hallmark audiences.
What is Baked With Love: Holiday?
On Baked With Love: Holiday, 10 pairs of home bakers compete for a $50,000 cash prize and a chance to have their creations featured in one of Hallmark’s iconic Countdown to Christmas movies.
The judges are:
- Tamera Mowry-Housley (host) — Emmy award-winning host, actress, producer and entrepreneur
- Anna Haugh — renowned Irish chef and TV personality
- Vaugn Vreeland — New York Times cooking producer
Each episode has two cooking challenges. So far, Sally and Amy have won two of the four challenges: one for their peach pie and another for a 3-D white Christmas tree cake. On last week’s episode, there was a three-way tie for best cookie wreath that included Sally and Amy’s creation.
Sally and Amy’s journey to Hallmark

Sally was encouraged to apply for the show by a friend, and she told local blogger Chanda Temple that when she had to choose a family member for her team, her mother was “a natural choice.”
“I always loved being in the kitchen with her. And from an early age, I loved to bake. She’d always let me make cupcakes or do things that kids can do. She was just very encouraging and very hands on.
“We have a good relationship, and I’m glad she encouraged my interest in baking and cooking.”
Sally Wicker McKay via Chanda Temple Writes
Sally is the founder of “Sally’s Confections,” a blog where she posts her recipes and experiences as a food stylist, but that wasn’t the career she got her start in.
“My first career was in banking, but I left the workforce in 2009 to stay home with my children while they were little. I got into cookie baking and decorating around when my oldest son turned 4. And the why behind that is because I was at home-A LOT.
“I made decorated sugar cookies for his birthday party, and they were a huge hit. Immediately, I was hooked on baking and decorating cookies. A lot has changed since I iced my first set of cookies as a hobby.”
via Sally’s Confections
See the recipes
Want to try your hand at Sally and Amy’s delicious recipes?
Sally and Hallmark has posted several of the recipes behind the creations on the show:
- Elmer’s Red Velvet Yule Log
- I’m Dreaming of a White Christmas Tree
- Homemade Peach Pie with Canned Peaches
Where to watch Baked With Love: Holiday
Tonight, Monday, Nov. 10, catch Sally and Amy again on the Hallmark Channel at 8PM.
Episode 3 will make its way to streaming services including Hallmark+ on Tuesday, Nov. 11.
Watch Episode 1 for free on the Roku Channel and Sling TV.
For news, events and more happening around Birmingham, sign up for our FREE newsletter.


