Birmingham, WBHM is launching your new local escape on November 14: The Hub 106.1 FM and HD2.

Unlike traditional news stations, The Hub isn’t about the headlines. Instead, it’s all about the arts, culture and people that make the Heart of Alabama special.

Think local shows, creative voices from your neighbors and public radio programming with a fresh twist.

Read on to hear all about WBHM’s exciting new radio sister station.

A radio station for the people of Birmingham

WBHM for the heart of Alabama WBHM to launch “The Hub”—your new station for arts, culture + community — Alabama’s public radio station brings a fun, community-focused radio station to the air. (WBHM)

So, how did WBHM make this happen? Two smart moves. First, in 2016, WBHM picked up the 106.1 FM signal, which used to just mirror the main 90.3 FM station. Then in 2023, a transmitter upgrade and HD radio tech opened the door for unique programming on 106.1 FM and HD2.

For people who don’t know radio talk—that means more local content, more variety and more ways for businesses to connect with the community.

“We are extremely excited to introduce 106.1 FM The Hub to the public. Our goal is to present more local programming in a market oversaturated with syndication. The Hub is a simulcast from WBHM 90.3 HD2 whose concentration will be on arts, culture and community. We plan to relieve listeners who may be suffering from “news fatigue.”
Jon Malone – Programming and Operations, 106.1 FM “The Hub”

How to tune into The Hub on 106.1 FM

The Hub is an exciting new radio station that will have arts, culture and people that make Alabama special. (WBHM)

Tuning in is simple. You can catch The Hub on 106.1 FM, 90.3 HD2 if your car or radio supports it, or anywhere in the world on WBHM’s free app or website.

What’s on The Hub? A mix of local favorites and new shows, including:

Sleep in Cinema
Shure Shot Jazz
Classic Hip Hop Show
Sounds of Cinema
The Lost Child, Stagecoach
Dr. Dax Davis’ Solid Gold Oldies Show
Bob Mayben’s Good Time Gold

WBHM is just getting started, with plans to roll out even more local content soon—and yes, they’ll give listeners a chance to pitch show ideas too.

If you’re ready to tune out the news cycle and tune into what’s happening right here at home, The Hub is your new soundtrack. Arts, culture and community—just a dial or click away. The countdown is on for the launch on November 14th—so be sure to check it out and let us know what you think!

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