Reviewed by: Cindy Hatcher
Market Noel returns Nov. 19-22—100+ vendors, festive fun + a great cause
Reading time: 4 minutes
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Ready to sleigh your holiday shopping list while soaking up all the festive feels? We suggest kicking off the season at the Junior League of Birmingham’s (JLB) Market Noel, one of Birmingham’s favorite annual events, which returns to the Finley Center in Hoover, November 19-22, with over 100 specialty vendors, jolly activities, and plenty of good cheer.
Read on for the merry details, from VIP shopping nights to Santa sightings and everything in between.
Shop ’til you drop at Market Noel in Hoover
Whether you’re shopping for unique handmade gifts, sweet treats or stylish clothing brands, you’ll find it at Market Noel.
Browse booths like Dear Prudence, Kendra Scott, Cookie Fix, Blue Feather Candle Company and Buff City Soap—plus dozens more.
“Market Noel is such a joyful way to kick off the holiday season, and this year I’m especially looking forward to the sense of connection it brings.
It’s a chance for our members, vendors and Birmingham community to come together in celebration and support of the Junior League of Birmingham’s mission.”
Ellen King, President of the JLB
Extra treat at Market Noel: Stop by Friday, Nov. 21, from 10AM to 11:30AM to meet Ivy Odom—Alabama author, JLB member and Southern Living editor—and grab a signed copy of her new release “My Southern Kitchen.”
Shopping details:
- When:
- Thursday, Nov. 20 | 10AM-8PM ($12 tickets for teachers and first responders only)
- Friday, Nov. 21 | 10AM-6PM
- Saturday, Nov. 22 | 9AM-5PM
- Parking: Free!
- Cost:
- General Admission: $15
- Tickets
3 special Market Noel events
1. Preview Noel presented by Regions
Want first dibs on shopping and a fun night out? You’ll want to take part in this VIP event. Note: You must at least 21-years-old to attend!
Guests can enjoy private shopping, delicious bites and festive drinks from Tito’s Build Your Own Seltzer Bar, plus:
- Live entertainment from Dueling Pianos
- A Silent Auction—see what’s up for grabs
- Giveaways, including a Diamond Drop sponsored by Diamonds Direct
Event details:
- When: Wednesday, Nov. 19 | 7PM-10PM
- Cost: $57
- Tickets
2. JLB Hearts Bham
Show your love and support for all things local and community at this family-friendly celebration. There’s lots to experience, including:
- A Gems of Gratitude Giveaway sponsored by Avani Rupa Fine Jewelers
- A Gratitude Lounge for teachers, first responders + military
- Live performances from Magic City Disco, Hoover High Choir, Jackson-Olin Drumline + more
- Santa photos from 5–7PM
Event details:
- When: Thursday, Nov. 20 | 5PM-8PM
- Cost: Included in $15 general admission ticket to Market Noel
- Tickets
3. Brunch with the Big Guy—Saturday, Nov. 22 | 9AM-11AM
Make your Saturday morning one to remember for you and the kids during this beloved family-friendly event.
This is your chance to see Santa before the holiday rush and enjoy fun activities for all ages, like a tasty brunch, a reading of “The Polar Express” and, of course, photos with the Big Guy himself. Parents also get access to Magical Mimosas!
Event details:
- When: Saturday, Nov. 22 | 9AM-11AM
- Cost: Adults $28 | Kids $12 | Kids under 12, free market admission after Brunch with the Big Guy
- Tickets
Why Market Noel matters
Every ticket and gift at Market Noel helps the Junior League of Birmingham fund over 22 community projects and more than 30 annual service initiatives across the Magic City.
“Market Noel is the ultimate holiday shopping experience in Birmingham, featuring unique vendors, festive fun and a chance to give back. Every ticket supports the Junior League of Birmingham’s community initiatives so you can shop with purpose this holiday season.”
Madison Alcaraz, Member + Market Noel Chair for the JLB
To make an even bigger impact, donate now.
Shop, celebrate and make a difference—get your tickets to Market Noel now.
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