Festive holiday decorations and merchandise display — The Royal Standard is now open at 305A Summit Blvd, Birmingham, AL 35243.(Mary Helene Hall / Bham Now)

The Summit just got a new shop known for its European-inspired home decor, accessories, apparel, holiday decorations and gifts.

The Royal Standard opened Wednesday, Oct. 22 in between Orvis and North Italia, and it is already positively decked out in Christmas spirit.

The store operates eight locations in Louisiana, Texas and Alabama, and its products are sold in more than 4,200 retail establishments in the U.S.

Colorful clothing and home decor display — The Royal Standard is ready for holiday shoppers! (Mary Helene Hall / Bham Now)

The idea for The Royal Standard first came to light when founders Mark and Krista Pierce were on a trip in England and learned about a flag of the British royal family, also known as their “royal standard.”

“Since the founding of our company, we have tirelessly traveled throughout Europe and the world in search of inspiration to design unique accessories for you and your home. Our product mix ranges from fashion accessories to home decor and from holiday decorations to entertaining essentials for hosting the perfect gathering.”
Mark and Krista Peirce via TheRoyalStandard.com

The Summit was named the 10th best retail center experience in the country by Chain Store Age in August 2025.

Other recent and upcoming openings in The Summit include: