Why this Birmingham business owner is all in for this unique expo—August 9th

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The Magic City Expo has quickly become one of Birmingham’s most anticipated events for small businesses and community connections. For local entrepreneur Darrius Peace, it’s more than just a business opportunity—it’s a way to support and celebrate the city’s growth, creativity and collaboration.

Click here to learn more about this small business expo and read on for why you need to attend.

Meet Darrius Peace, a small business owner in Birmingham

Darrius Peace, founder of Hayah Beauty, is no stranger to entrepreneurship or community empowerment. As a longtime Birmingham resident, he’s deeply invested in the city’s growth—and sees his work as part of something much bigger than business.

“One of my favorite things about being a small business owner in Birmingham is knowing that I am a part of the growth and magic of the city.”

Darrius Peace, founder, Hayah Beauty

With Hayah Beauty, Darrius set out to offer something unique: professional, specialized services for curly and textured hair. His salon quickly became a go-to destination, not just because of its expertise, but because it filled a critical gap in the market.

“I started Hayah Beauty because I wanted to exclusively offer the niche specialty of curly and textured hair services to the city. Knowing that we offer a one-of-a-kind service that fills a need for so many is what keeps me motivated.”

Darrius Peace, founder, Hayah Beauty

His passion goes beyond beauty. It’s about confidence, culture and helping people thrive in their everyday lives.

“I hope that my work with Hayah Beauty helps keep our customers looking and feeling their best so they can continue thriving in all of their endeavors.”

Darrius Peace, founder, Hayah Beauty

From beauty to business networking: The Magic City Expo

Together with his wife, Meagan Peace, Darrius expanded his entrepreneurial journey by launching the Magic City Expo, a one-day event designed to connect local businesses directly with the Birmingham community.

“We created the Magic City Expo to give small businesses a platform for face-to-face marketing with the citizens of Greater Birmingham. Our hope is that it creates an ongoing buzz and patronage that lasts well beyond the event itself.”

Darrius Peace, founder, Hayah Beauty

The event showcases a diverse range of businesses, including tech startups, wellness brands, food vendors and service providers.

Why you should attend the Magic City Expo, August 9

The Magic City Expo is more than just a gathering—it’s a movement to uplift Birmingham through business, innovation and community.

Attendees will be able to:

• Discover + support diverse local businesses
• Build new relationships + collaborations
• Attend AI + workforce development sessions
• Get health + beauty tips from pros like Darrius Peace
• Learn practical, real-world skills you can use right away

Attend the Magic City Expo in Birmingham

The 2025 Magic City Expo is a dynamic, family-friendly event packed with interactive experiences, hands-on learning and powerful networking opportunities. Whether you’re a business owner, aspiring entrepreneur or simply a supporter of local talent, this expo offers something for everyone.

• When: Saturday, August 9 | 12-7PM
• Where: BJCC South Exhibition Hall
• Cost: Free admission | Vendor pricing
• Register here

Sign up today, spread the word and make plans to attend the 2025 Magic City Expo on August 9.

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