6 openings (+ 1 closing) in The Magic City, including a new tattoo shop
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It’s a new week in The Magic City, and that means a new roundup of businesses popping up across town.
From a new virtual entertainment venue at Urban Supply to a kitchy ice cream shop coming to Morris, here are six businesses that should be on your radar. Plus, one local spot we’re saying farewell to.
Now Open
1. Fairway Social | Urban Supply

Fairway Social, a virtual entertainment venue including a full-service restaurant and bar, competitive simulator games, live music and more, just opened a new location in Urban Supply at 114 13th Street South.
In addition to all kinds of simulated games from golf to soccer, there’s also a hidden speakeasy called The Lodge, which requires a password and nicer attire for entry.
- Location: 114 13th St S, Birmingham, AL 35233
- Hours (Fairway Social): Tuesday-Sunday, 11AM-11PM (Open until 1AM on Friday + Saturday)
- Hours (The Lodge): Tuesday-Thursday, 5-11PM | Friday-Saturday, 5PM-1AM
- Website | Facebook | Instagram | TikTok
2. Alo | The Summit

The wait is over, athletes and athleisure lovers! Alo Yoga is officially opened its doors at The Summit on Friday, July 18.
Originally known for its high-quality yoga apparel, Alo has grown into a lifestyle brand for men and women that emphasizes minimalist design, neutral tones and trendy silhouettes.
- Location: 310 Summit Blvd, Birmingham, AL 35243
- Hours: Monday-Thursday 10AM-8PM | Friday-Saturday 10AM-9PM | Sunday Noon-6PM
3. Fun City Adventure Park | Crestwood

Fun City Adventure Park opened this weekend at the former Edge Theater site.
Located within the Crestwood Festival Center, the much-anticipated entertainment center offers indoor attractions of all kinds, including a ninja warrior course, balance beam, foam pit, trampolines and more.
- Location: 7001 Crestwood Boulevard #1100, Birmingham, Alabama 35210
- Hours: Sunday to Thursday 10AM-9PM | Friday-Saturday 10AM-10PM
- Pricing: Tickets + Party Booking
- Website I Facebook
Coming Soon
4. Nowhere Tattoos | Five Points South


A new tattoo shop is coming soon to Five Points South: Nowhere Tattoos.
Located at 1204 20th St S. between Mellow Mushroom and the new Dobber’s Five Points Pub, Nowhere Tattoos is in a prime, walkable area of Five Points South. Day-to-day operations will be led by James O’Connell, who has worked as a tattoo artist across the country for over 25 years.
- Location: 1204 20th St S, Birmingham, AL 35205
- Opening: July 25
5. Hey Bebe Where Yat? | Alabaster

“Hey Bebe Where Yat?,” a casual Cajun restaurant, is opening its doors in Alabaster this summer.
The brains (and taste buds) behind the operation is Chef Joe Sciarrotta, who you might already know from his food truck “Hey Bebe Get Stuffed.” The new brick-and-mortar spot promises a laid-back, family-friendly vibe, complete with a full ice cream bar for dessert lovers and a salad bar for anyone craving something on the lighter side.
- Location: 6753 Hwy 17, Maylene, AL 35114
- Grand opening: Monday, July 28 from 4PM–8PM
- Website | Facebook
6. Red Car Creamery | Morris


A new ice cream shop inspired by all things automotive is opening soon in Morris, Alabama. Red Car Creamery, a retro-inspired ice cream parlor opening July 26, will serve handcrafted ice cream in a nostalgia-filled environment decorated with antique signs, vintage photographs, car decals and more.
- Location: 8301 Hwy 31 N, Unit 89, Morris, AL
- Grand opening: Saturday, July 26th
- Car Show kicks off at 8AM
- Ribbon Cutting at 9AM
- Ice cream all day
Closed + closing
7. Charm | Downtown Birmingham

Charm, the “magical” downtown Birmingham boutique that features vintage jewelry, handmade goods and eclectic keepsakes, announced on social media this week it is closing in September.
Located at 321 20th Street North, Charm has been a mainstay in the Magic City since 2009, when it was first opened as Charm on 2nd.
On August 16, the shop has scheduled a special gathering for its loyal customers. For fans of Art Walk, who were looking forward to hanging out at Charm during the September 5-6 weekend event, they will be open and participating in the festivities.
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