Secret speakeasy + virtual entertainment venue Fairway Social coming to Urban Supply

Get ready for an immersive, exciting entertainment experience fit for the whole family, coming to Birmingham this Thursday, July 17. 

Fairway Social, a virtual entertainment venue including a full-service restaurant and bar, competitive simulator games, live music and more, is opening a new location in Urban Supply located at 114 13th Street South. Two locations are in operation in Georgia. 

Each “bay” has several virtual games to choose from, including: 

• Full Swing golf simulator
• PinSeekers golf tournaments 
• Football 
• Basketball 
• Soccer 
• Pitching
• Lacrosse
• Rugby
• Bocce ball
• Cricket
• Zombie Dodgeball
• Carnival games

While walk-ins are accepted, you can guarantee your party’s fun by booking a reservation online. Reservations for the first day of operation are open now. 

“Bringing these concepts to Birmingham is more than just opening a new venue, it’s about shaking things up and creating something that doesn’t exist here yet. Birmingham has energy, culture and creativity—and we feel honored to be a part of that.”

Neal Freeman, CEO of Competitive Social Ventures

Competitive Social Ventures operates several similar venues across Georgia, including Fairway Social, Roaring Social and Pickle and Social. 

Enjoy an upscale experience at The Lodge

Looking for a more sophisticated experience? The Lodge is a speakeasy located inside Fairway Social, requiring a password and nicer attire for entry.

This exclusive, 21+ lounge won’t be open until later this month, so stay tuned to Fairway Social’s site and social profiles to learn more. 

The space includes vintage duckpin bowling and signature cocktails. To enter, guests will need to retrieve a scorecard from the host, locate the secret entrance and crack a code to uncover the hidden door. The Lodge will feature a variety of live entertainment, including music across multiple genres, as well as special events and performances, such as comedy shows.

Hours and more

• Fairway Social: Website | Facebook | Instagram | TikTok
• Address: 114 13th Street South
• Hours (Fairway Social): Tuesday-Sunday, 11 a.m. to 11 p.m. (Open until 1 a.m. on Friday and Saturday)
• Hours (The Lodge): Tuesday-Thursday, 5 p.m. to 11 p.m.; Friday-Saturday, 5 p.m. to 1 a.m.
  

Please note that The Lodge is for guests 21 and older, and there is a more elevated dress code than Fairway Social.

Tap here to learn more about where to park near Fairway Social.

Planning to hit up Fairway Social and The Lodge? Let us know, and share your photos with us by tagging @bhamnow!